BBC interview on online advertising
Just got back from BBC Radio Northampton where I was interviewed about the growing trend for online advertisers to know all about you and your buying preferences.
Graham Jones
The net effect of Wimbledon
Today sees the start of the Wimbledon tennis championships in South London and millions of fans will be glued to TV sets and the radio over the coming two weeks – weather permitting of course. The official Wimbledon web site will also doubtless get tons of support as will the …
Daily Telegrapg article published
Here I am in the Daily Telegraph: http://www.telegraph.co.uk/digitallife/main.jhtml?xml=/connected/2008/06/21/dlclaud121.xml
Social networks are really boring
Women are natural social networkers; indeed the stereotype of “chatty” women (false as it is) suggests that the world of social networking is a natural place for women to go online. And you wouldn’t be wrong. A new analysis of more than 50 million social networking members shows that women …
Could you run your business without the Internet?
The UK supermarket, Sainsbury’s, is rather red-faced at the moment. For the past 24 hours it has been unable to operate it’s online store, costing it around £1m in lost revenue. That’s bad enough, but the company has also had to face several media stories about its failure, such as …
More nonsense from the UK Government about the Internet
Everton fan Andy Burnham is “in charge” of the media in the UK since he is the Secretary of State for Culture Media and Sport. However, rumours reach me that he is considering setting up the equivalent of the Press Complaints Commission (PCC) for the Internet. The PCC is an …
Daily Telegraph article on Internet addiction
The Daily Telegraph have interviewed me for a story on Internet addiction.
How to get your emails opened
Getting your emails opened can be a real problem. We are being drowned in a sea of email messages, texts, RSS feeds, Twitters and all sorts of instant messages. Is it any wonder that people fail to open emails? I was in a client’s office the other day and she …
Unique content is vital on your web site
Marketing experts are constantly banging on about our “USP” – our unique selling proposition; for anyone to be interested in us we need to be different. Online, uniqueness is even more important. There are just too many place to go, sites to visit and people to contact who all do …
Assumption is your enemy when it comes to online business
People often assume things about the Internet, yet frequently those assumptions turn out to be incorrect. For instance, many business owners I meet assume, it seems, that email marketing is dead. Yet, despite the problems caused by spam, email marketing is still the most successful method of selling online. Another …
Your web site will love you – literally
Researchers in six of Europe’s top academic establishments have recently started work on a multimillion Euro project designed to help computers understand our emotions. Called The Semaine Project, the work has already produced some results – for instance in the area of non verbal communication. The studies are not as …
What Internet Marketers can learn from golfers
Golfers the world over have their eyes fixed on San Diego this week because it is the start of the US Open Golf Tournament. The world’s top golfers are chasing one of the top prizes in the International game and they will do everything they possibly can to prevent the …
How to get in touch with your online customers
Customers are a funny lot aren’t they? Some want you to email them, others prefer letters in the post and some would rather have a phone call. Just what are you supposed to do for the best? And just when you think you have cracked it, everything changes and some …
How to avoid shopping cart abandonment
Your shopping cart on your web site is more likely to be abandoned than used. Around six out of every ten people who select a product for purchase, give up just before pressing the “pay” button. It’s rather like walking up to the checkout in a bricks and mortar shop, …
Your social networking friends are just chance happenings
Friends are people we share common interests with, who have the same values and morals, who cheer us up when we are down and who truly understand us. At least that’s what we would like to think. However, new research from psychologists in Leipzig shows that friendships are actually down …