Internet Psychologist
Graham Jones It’s clear that Google knows a thing or two about marketing, don’t you agree? After all, you don’t earn $7 billion a year without knowing something. So it was interesting to read the details of a presentation made by Google Marketing Executive, Brendan McGeever. He spoke at a local business …
You can’t have missed the debate in the UK about the sailors captured by the Iranian authorities who then later sold their stories to the national media. Whichever TV or radio station you tune into lately, there is some discussion about this issue. Equally, throughout the Internet there is a …
In the past few years the concept of “speed dating” has taken off. The idea is that a dozen women are assembled in a hotel room, each sitting at a separate table. Several dozen men are then paraded in front of these women. Each man gets three minutes with each …
The BBC called me recently and asked me to appear on the breakfast show on one of their local radio stations, Radio Solent in Southampton. I was to be interviewed about the psychology behind the fascination with virtual pets – the kind of “animal” you can create and care for …
One of my clients, who has several high street retail outlets, is very happy with the millions of pounds of revenue it generates from its online store. But the conversion rate of the online store is a mere 2%. “What would you do with a bricks and mortar high street …
Running an online business can sometimes feel very lonely. There you are sat at your PC trying to market and sell your products and services without anyone to speak to other than the cat. One well known psychological fact is that performance is boosted when we are in social situations …
Yesterday say the Blogging 4 Business conference in London where Microsoft executive, Darren Strange, revealed some shocking news about the company. He announced that Microsoft has no policy on blogging for its staff. People who work for Microsoft are allowed to blog away happily. This is stunning news, considering several …
Yesterday, I was in the midst of a speech when a member of the audience shot their hand up, apparently to ask a question. I paused, smiled and invited the member of the audience to speak. “You’re not talking about the Internet at all,” he said. “What you are really …
We now have more computers per household than bicycles. Apparently, there are an average of 2.6 computers in each home. The result is we are spending more time attached to our PCs than we are to each other. And that is certain to have several impacts on our lives – …
Running an online business can be tremendously lonely. Many people I meet who are trying to make money online are doing it on their own. Even in the corporate world the people who are organising their company’s online activities are comparatively lonely – very few people in big business understand …
I received an email yesterday from a contact who had pondered long and hard about business success, online and offline. She had come to the conclusion that the “secret” to success was the ability to produce “killer” copy – text that absolutely persuades and convinces people that you are right, …
Yesterday I went to the circus with my son, Elliot. It was the famous “Billy Smart’s Circus” – the one I remember from my own childhood. Elliot sat transfixed, mouth open wide, as the first act arrived – a group of men and women who climbed like monkeys up huge …
As you’ll know I haven’t written anything here for the past four days. A combination of lots of work, a computer network breakdown and a busy social life all conspired against me. And it’s shown – my rankings as revealed by Alexa have dropped. Every time I stop blogging, my …
Every meeting I go to I find people with tales of woe about their attempts to get to the top of Google. Some people have paid thousands to get there; they have been promised high level rankings by SEO companies. Often such companies can achieve success, at other times they …
Like almost anything else in life, it’s clearly possible to become addicted to the Internet. If you find that you are spending hours in front of your PC screen, when there are other things to be done that get ignored, there’s a danger of addiction. However, new research from the …