Are marketers making the best of behavioural research?
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Graham Jones
Most effective search marketing technique is one of the hardest
Content creation is thought to be the best SEO technique by marketers, but they say it is one of the hardest methods too
The Daily Mail can actually make you a better blogger
The success of the Daily Mail website provides some lessons for bloggers.
Is a website attractive if it is more like others?
With billions of web pages available there is a never-ending contest between your site and the competition. You have to make your website and all of your pages attractive to people, otherwise they will not stay. Web designers, therefore, want your web page to stand out and seem different from …
BBC Radio
On the Mark Forrest show which runs across 40 local stations in the UK, talking about the fear of missing out on social media activity.
How to succeed with social media – mix with experts
Use of social media mirrors your real world relationships. So if you want to be successful with a network, mix with more people who use it.
USA Today
Just been interviewed by USA Today for a feature on online shopping.
Grazia Magazine
Just been interviewed by Grazia Magazine for an article on social media.
3 ways to consistently produce great content
Regular content is required for websites, but how can you produce great content consistently? Here’s how.
Search Engine Marketing Guide
FREE DOWNLOAD: How to make the most of search engine marketing and getting traffic from Google
Five easy steps to more sales from your website
You can increase your online sales with five simple steps that focus on customer convenience and the ability to provide them with something they want in the way they want it.
How important is website interactivity?
Interactivity appears to increase the credibility of a website. Visitors are more likely to take action if your website is interactive.
Can you sell more online with real people?
Connecting web visitors with real sales people can boost your sales. People prefer to buy from other people, not websites.
Why do people search for a business? So they can phone you
Phone calls to businesses are driven by search – mostly through mobile phones. That suggests your website should promote your phone number.
Customers do not “love” your brand
The notion that people can “love” a brand is nonsense. New research confirms adoration for brands is not love.