Is your website actually useful to people?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.
Graham Jones
5 significant reasons why print is more valuable than digital
New study shows that our psychological reaction to printed materials outweighs our reaction to digital content
The Business of Content Marketing: Drive Revenue Through Syndication
PR Newswire Releases Case Study Proving Power of Distribution to Boost Visibility and Sales
Why is a military bank the best website in the world?
A major survey has revealed that USAA tops the online customer experience league. But why?
Cosmopolitan Magazine
Interviewed for a feature article on the psychology of Instagram for business
Five ways to boost customer loyalty online
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.
Are marketers making the best of behavioural research?
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Most effective search marketing technique is one of the hardest
Content creation is thought to be the best SEO technique by marketers, but they say it is one of the hardest methods too
The Daily Mail can actually make you a better blogger
The success of the Daily Mail website provides some lessons for bloggers.
Is a website attractive if it is more like others?
With billions of web pages available there is a never-ending contest between your site and the competition. You have to make your website and all of your pages attractive to people, otherwise they will not stay. Web designers, therefore, want your web page to stand out and seem different from …
BBC Radio
On the Mark Forrest show which runs across 40 local stations in the UK, talking about the fear of missing out on social media activity.
How to succeed with social media – mix with experts
Use of social media mirrors your real world relationships. So if you want to be successful with a network, mix with more people who use it.
USA Today
Just been interviewed by USA Today for a feature on online shopping.
Grazia Magazine
Just been interviewed by Grazia Magazine for an article on social media.
3 ways to consistently produce great content
Regular content is required for websites, but how can you produce great content consistently? Here’s how.