Three ways pictures can encourage visitor eye movement
You can use pictures to make it more likely that website visitors will look in the direction you want them to look.
Graham Jones
Email is actually superior to voicemail for emotions
Email triggers more emotions in senders than voicemail. But the content is more negative in emails than voicemails.
Power of personalisation appears to be a myth
Personalisation makes almost no difference to whether or not your marketing succeeds. New study findings.
How to choose the right domain name
Choosing the right domain name requires you first to think about how you will be using the name and how it will be perceived.
What prevents you from understanding your customers?
Business owners fail to get to grips with understanding their customers. But what is the real issue in understanding your customers?
When is the best time of day to write a blog?
Writing blog posts is an essential component of online marketing. But what is the best time of day to write a post?
Is your website actually useful to people?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.
5 significant reasons why print is more valuable than digital
New study shows that our psychological reaction to printed materials outweighs our reaction to digital content
The Business of Content Marketing: Drive Revenue Through Syndication
PR Newswire Releases Case Study Proving Power of Distribution to Boost Visibility and Sales
Why is a military bank the best website in the world?
A major survey has revealed that USAA tops the online customer experience league. But why?
Cosmopolitan Magazine
Interviewed for a feature article on the psychology of Instagram for business
Five ways to boost customer loyalty online
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.
Are marketers making the best of behavioural research?
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Most effective search marketing technique is one of the hardest
Content creation is thought to be the best SEO technique by marketers, but they say it is one of the hardest methods too
The Daily Mail can actually make you a better blogger
The success of the Daily Mail website provides some lessons for bloggers.