Don’t sell ordinary stuff on your website – make your products exceptional
People underestimate how much they spend on exceptional items. If you make your products seem special, people are much more likely to buy.
Graham Jones
Falling newspaper circulation is a failure of engagement, so take a tip bloggers..!
Newspapers are not losing circulation because of the web but because of lack of engagement. This gives a clue to bloggers as to how to increase readership.
Ryder Cup victory shows you what you need for online success
The European Ryder Cup victory shows that motivation is vital. If your online success needs boosting maybe it is your motivation that needs changing.
BookMe launch brings simple online booking to SMEs – less time answering the phone and more appointments
BookMe, a new online booking service for SMEs has launched today, allowing customers to book appointments online 24/7, even when businesses are closed.
Stories help increase web sales
If your sales messages are wrapped up in story form, you stand a much greater chance of them being listened to and understood.
You can forget social media if you want to make money online
Social media do not lead people to buy from you. Research shows that good old-fashioned marketing is responsible for most online purchasing.
Nudge, nudge, think, think – the best way to change people
How do you change the behaviour of your customers? You need to use nudge and think techniques together.
Facebook is useless for business – isn’t it?
Facebook is no good for business, so say many people. But why are they believed? Why does such a popular myth endure?
BBC Radio Berkshire
On the Anne Diamond Show talking about the psychology of email.
Ditch the contacts who don’t do business with you
Staying in contact with business people who refuse your proposals could be bad for your mental health. You should ditch them from your list.
Google is annoying me more and more each day
Google is trying to control me with its so-called personalisation. But all it does is annoy.
The Internet is making us all much nicer
The online world could be making us all much nicer people. Links to brain grey matter and altruism have been found.
More! Magazine
Interview on the psychology of Facebook for More! Magazine
Grazia Magazine
Recent media appearance for Grazia magazine
Is social media making companies any money?
Companies using social media fail to understand whether it generates any profits for them – a basic schoolboy business error