Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
Graham Jones
Perfect grammar can lose you sales online
You can persuade your online customers more easily if you use the right tense for your words. Paying attention to grammar can pay off with your sales copy.
Sitting at your computer is not good for your brain
Social activity leads to specific anatomical changes in the brain. Sitting at your computer all day could be affecting your mental capabilities.
Drinking coffee could boost your use of the web
Drinking coffee can improve your positive response to websites
The Internet is “live” – is your business?
The Internet is mostly short-lived information; your business needs to be “live” in order to take part.
Multitasking is not all it is cracked up to be online – indeed it might harm you
Multitasking online could be problematic. Using several media at the same time is associated with anxiety and depression.
Will your website be as memorable as Guy Fawkes?
Guy Fawkes plot against Parliament in London was over 400 years ago and he is still remembered today. Will your website be remembered in 400 years?
Free products are not valued less than paid for ones
Paywalls introduced by newspapers lead to people devaluing the product. Free does not mean people do not value a product.
The Internet is affecting your mental abilities
New research shows that the Internet is affecting the way we remember and how we pay attention to things
Get rid of your smartphone if you want to succeed
Giving up your smartphone could actually improve your working ability and make your online life more enjoyable and productive. Your web activities could well improve if you give up your smartphone.
More Magazine
Interviewed for a four-page feature on the psychology of Facebook
BBC Radio Berkshire
Interviewed by legendary broadcaster Mike Read about the psychology of online shopping.
Online child safety study reveals interesting business twist
Online child safety concerns reveal the way we seek information on important topics.
Relax, meditate, take on yoga – you will love the Internet even better
Increasing alpha waves could help you use the Internet in better ways. Relaxation and yoga could help boost your use of the web.
One advert is not enough
Online advertising has little effect if they do not change. You need several different forms of the same advert for people to notice them.