Show them the money
Reminding your website visitors they are spending money actually helps them focus on specific things which make them more likely to buy
Graham Jones
Mobile web could be a cognitive problem
The fact that the mobile web is used in noisy surroundings means we could find it more difficult to use than the desktop Internet
Lack of Internet “off switch” means business will change permanently
If you cannot turn off the Internet, it means you cannot turn off change, nor can businesses control their staff or customers any more
People know more than Google
Most of the Internet is actually hidden from Google and does not appear in their results. People can find it though.
Men and women see your website differently
Your website is actually seen differently by men and women, with women focusing more on colour differences.
Reader’s Digest
Conducted an email interview with Reader’s Digest about the psychological impact of the Internet
Customer service is not about your customers
Customer service is great for your clients, but it makes you feel good and perform better too
Information Overload is a myth
The concept of the information overload is a myth, according to new research looking at the way people manage vast amounts of information
Make your website awesome
A feeling of awesomeness slows people down and helps them make better decisions. If you have an awesome website, people may spend more.
Twitter and Facebook face trouble as they focus on money instead of users
Facebook and Twitter face massive problems because they have stopped focusing on users and started concentrating on money.
Web page simplicity could increase sales
When you present people with too much information they get decision confusion. Web page simplicity could help increase sales.
Confident buyers need different websites
Website visitors make purchasing decisions based on their confidence levels. That means you need different pages for different levels of confidence.
Price should be just the money your customers pay
Internet marketers are reducing their potential for sales because they make pricing too complex. Simplicity in pricing is best.