Stories help increase web sales
If your sales messages are wrapped up in story form, you stand a much greater chance of them being listened to and understood.
Graham Jones
You can forget social media if you want to make money online
Social media do not lead people to buy from you. Research shows that good old-fashioned marketing is responsible for most online purchasing.
Nudge, nudge, think, think – the best way to change people
How do you change the behaviour of your customers? You need to use nudge and think techniques together.
Facebook is useless for business – isn’t it?
Facebook is no good for business, so say many people. But why are they believed? Why does such a popular myth endure?
BBC Radio Berkshire
On the Anne Diamond Show talking about the psychology of email.
Ditch the contacts who don’t do business with you
Staying in contact with business people who refuse your proposals could be bad for your mental health. You should ditch them from your list.
Google is annoying me more and more each day
Google is trying to control me with its so-called personalisation. But all it does is annoy.
The Internet is making us all much nicer
The online world could be making us all much nicer people. Links to brain grey matter and altruism have been found.
More! Magazine
Interview on the psychology of Facebook for More! Magazine
Grazia Magazine
Recent media appearance for Grazia magazine
Is social media making companies any money?
Companies using social media fail to understand whether it generates any profits for them – a basic schoolboy business error
Mail on Sunday
Mail on Sunday interview about the psychology of Facebook
Social profile pictures must match what other people say about you
Your social profile pictures need to match what people say about you. Otherwise your are not attractive to visitors.
Time management for social networkers
Finding time to use several social networks can be a problem for many businesses. However, there is a way of ensuring you do find the time.
How to charge the right price online
The price you charge online depends on whether the item will help people achieve short term or long term goals. Focus on that to help set your prices.