One advert is not enough
Online advertising has little effect if they do not change. You need several different forms of the same advert for people to notice them.
Graham Jones
Online pricing tactics can backfire
Your pricing tactics can backfire if you are not careful; people might not think high prices are quality
Social media will not change your customers
Some businesses launch head-first into social media activity expecting their customers to follow enthusiastically. But they do not; why?
Do you really need a sales funnel?
The sales funnel is an old concept which may no longer be suitable in the modern, low-attention-span world.
Red Magazine
Red magazine interview on the Internet and human memory
Even young people prefer face-to-face
Young people prefer old fashioned face-to-face interaction compared with online techniques. There is more life in “real world” contact yet.
Stylist
Stylist Magazine on Internet Trolls
How to increase impulse sales
Many online purchases happen at night, when you are not in the office, and on mobile devices. Are you geared up for that?
BBC Radio Five Live
Just appeared on the Tony Livesey show on BBC Radio Five Live
The Long Tail explained
The Long Tail is an idea popularised by author Chris Anderson in his book, The Long Tail. The central theme of the idea is that the vast majority of sales frequently comes in the small numbers of individual items which are sold by a business, rather than in their most …
Is Facebook slowly killing itself?
Changes at Facebook, including paid-for, promoted posts could mean that people no longer get what they want out of the social network
Don’t sell ordinary stuff on your website – make your products exceptional
People underestimate how much they spend on exceptional items. If you make your products seem special, people are much more likely to buy.
Falling newspaper circulation is a failure of engagement, so take a tip bloggers..!
Newspapers are not losing circulation because of the web but because of lack of engagement. This gives a clue to bloggers as to how to increase readership.
Ryder Cup victory shows you what you need for online success
The European Ryder Cup victory shows that motivation is vital. If your online success needs boosting maybe it is your motivation that needs changing.
BookMe launch brings simple online booking to SMEs – less time answering the phone and more appointments
BookMe, a new online booking service for SMEs has launched today, allowing customers to book appointments online 24/7, even when businesses are closed.