Make things up to truly engage your online visitors
Fictional stories can actually help website owners create higher levels of engagement with their visitors. Making things up can improve sales […]
Graham Jones
Social businesses make more money
Social businesses are more successful than those which are not. New research confirms the financial benefit of being social.
Switch off email for a happier life
Constant email and always having email windows open can damage your health by keeping your heart beating too fast. Control your email before it controls you.
Men’s Health
Just been interviewed by Men’s Health magazine about email stress.
Point people to the right place on your web page
Web pages that include arrows to direct visitors around are less likely to succeed than those that include human fingers or eyes to do the same task.
Websites should appeal to individuals – i.e YOU…!
Web pages are assessed on 0.2 seconds. New research suggests that companies need to use those fractions of time to truly connect with visitors.
Improve your brain by meeting Facebook friends
Your brain will stay fit and young if you socialise more and you are physically active. Research shows that social people have younger looking brains.
Focus mostly on the middle to sell more online
If you want to sell more online place the that you want to sell most of in the middle. People almost always pick the centre product.
London Olympics will be Internet flop
The London 2012 Olympics is trying to control how people engage with the event, which ultimately will lead to negative publicity.
People do not like adverts
Excessive digital advertising annoys people. However, email advertising is acceptable and is the most preferred way of receiving digital messages.
Forget Myers-Briggs: all you need is Facebook
Checking Facebook alone is as good as those expensive occupational psychology profiles according to new research.
Attractive friends make you more popular online
Having attractive friends on social networks can make you more appealing to other people. If you want to extend your social influence only choose attractive friends.
Talk to Google to get better search results
Talking while searching can improve your results. Research shows that talking to yourself improves search activity.
You must laser target your website visitors
Neurological research suggests web design needs to be even more laser-focused on the precise needs of visitors. They decide in advance what to look at.
Website analytics could waste your time
Website analytics can provide vast amounts of data. Much of it is useless as it provides little information about visitor intentions.