People do not like adverts
Excessive digital advertising annoys people. However, email advertising is acceptable and is the most preferred way of receiving digital messages.
Graham Jones
Forget Myers-Briggs: all you need is Facebook
Checking Facebook alone is as good as those expensive occupational psychology profiles according to new research.
Attractive friends make you more popular online
Having attractive friends on social networks can make you more appealing to other people. If you want to extend your social influence only choose attractive friends.
Talk to Google to get better search results
Talking while searching can improve your results. Research shows that talking to yourself improves search activity.
You must laser target your website visitors
Neurological research suggests web design needs to be even more laser-focused on the precise needs of visitors. They decide in advance what to look at.
Website analytics could waste your time
Website analytics can provide vast amounts of data. Much of it is useless as it provides little information about visitor intentions.
Scarce products sell more in economic troubles
Scarce items are attractive. Restricting the numbers of items available leads to increased sales. This is even more vital in recessions.
ISTOE – Brazil
Just been interviewed by ISTOE in Brazil
Email is increasingly liked for business purposes
Email marketing is more important than ever these days. People are increasingly turning to email for business information.
Advertising on Google works offline too
Customers acquired through Google have a higher lifetime value than through other methods. Google advertising really pays off.
Buying from social networks could make you sad
Buying from social networks could make you sad. Consumerism leads to lower levels of happiness and less socialising.
How to engage your website visitors
Engaging with your website visitors is vital in these days of short attention spans. And interactivity is key to that engagement.
Want to make money online? Think about the future, not the past
Thinking about the future will help you make money online than worrying about the past. Future thinking is associated with success.
Homes and Antiques Magazine
Just been interviewed by Homes and Antiques Magazine about the value of Pinterest.