Boost your website because of snow bound Britain

Britain’s roads are at a standstill with cars and lorries are still stuck in snow and ice. Hundreds of schools are closed, children are happily sledging and skating, and the shops are complaining that people are staying at home. Welcome to winter. People have been stuck in traffic jams for …

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Your website should be predictable

BBC Radio Four’s James Naughtie has been very naughty this morning. Live on air he renamed Culture Secretary Jeremy Hunt using a consonant for his surname which was rather nearer the start of the alphabet. The slip up stood out like the proverbial sore thumb because it was so abnormal, …

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BBC Radio Merseyside

Appeared on BBC Radio Merseyside today talking about Facebook and its use in divorce cases because of online flirting.

Shopping Carts: Five Tips for Evaluating a System

By Pam Hogan Google the phrase “shopping cart” and you will get 946 million hits. To say there are a lot of directions you can take when it comes to selecting this ecommerce tool is an understatement. However, it’s very important that you know what you’re looking for in a …

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Wikileaks are connected to your website sales

Have you got your credit card ready? Today is “CyberMonday” the annual online peak of shopping – supposedly. It is reckoned to be a response to the gloom of “Black Friday” – which follows “Thanksgiving” in the USA and when people are, seemingly, somewhat depressed. They return to work today, …

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Online retailers are fumbling in the dark

Bootiful Berrnard Matthews died yesterday having turned a simple £2.50 start-up “fund” into a multi-million pound empire. He was an astute businessman, turning down advice from so-called marketing experts who wanted his strapline to be about “tough birds”, inventing the “bootiful” line himself. It suggests that the Norfolk entrepreneur knew …

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Facebook could kill your online business

The Education Secretary, Michael Gove, appears to want to make all teachers clones. Rigorous personality analysis and aptitude testing is planned for all prospective teachers. It smacks of trying to make all teachers alike. Interestingly, Michael Gove is an acknowledged deep thinker. Having only been an MP for five years, …

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You must be visible online

Mark Zuckerberg, the creator of Facebook, may be young but he certainly knows a thing or two about getting his business noticed. There can hardly be a day that goes by where you do not hear someone talking about Facebook, or you see a Facebook “like” button on a  web …

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Take action today to boost your blog

Martha Lane Fox, the UK Government’s Digital Champion, is suggesting that there should be a major review of Directgov because of “fragmentation, duplication and bureaucracy”. Strangely, a friend of mine, the media coach Alan Stevens, was on a Government advisory panel several years ago which was looking at Internet strategy. …

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Harry Potter casts a spell for website success

The latest Harry Potter movie has opened to critical acclaim and to box office records. Millions of people will be watching “Harry Potter and the Deathly Hallows: Part 1” over the coming week – indeed in the UK it has already taken over £12m in its first two days and …

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Let the people Tweet

Troops in the USA are being warned that using the likes of Twitter and Facebook could be damaging. Apparently, it could reveal to the enemy the whereabouts of individuals in action. Strangely, it is only a couple of years since the US Military demanded that the troops be allowed to …

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Beating the cognitive load of email

Mark Zuckerberg, the founder of Facebook (pictured), announced a new messaging system which many are calling a “Gmail Killer“. But in his press conference yesterday, Mr Zuckerberg was actually pointing out his system was not email, nor a replacement for it. Instead, he described his “aha” moment when talking to …

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Do not distract your older website visitors

Teenagers are often criticised for being “unable to listen” or “ignoring their parents”. How many times have you asked your teenage children to turn down that music, only to be ignored? Well, new research suggests they are not actually ignoring you. It is just that they are better able to …

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