Big firms teach small businesses an online lesson

Sir John Rose had to square up to the media yesterday in his role as the Chief Executive of Rolls-Royce. His company’s engines had been found to have a fault which led to the explosion on a Qantas flight earlier this month. Sir John admitted that the issue would cause …

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Your customers could start ignoring you

Right at this moment what do you think your customers are doing? Go on, have a guess. They could, of course, be in their office. Or they might be on the train. They could be having a swim, eating a snack, downloading something they shouldn’t or kissing their loved ones. …

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Mobile Web Design – The New Era for Design

By Tom Crowle Since the mobile phone has stopped being just a mobile phone, and more or less become a portable pocket computer, it has changed how we all interact and function on a daily basis. The term “mobile phone” refers to the whole portable package that allows you to …

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Blogging Success: 3 Keys to a Profitable Blog

By Angela Booth You can turn a blog into an entire home business. Many people have already done so, and you’ve heard their success stories online. Most of them didn’t reach their success overnight. They started exactly where you are. Over the past 10 years I’ve created many blogs, and …

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You should not make your website visitors angry

Anger is breaking out behind the scenes at X-Factor, according to reports. It seems that Cheryl Cole is cross with some of her acts boozing, while her competing judges are furious she went off to the USA in the week, leaving her acts without a mentor. But the chances are, …

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Social Media Case Study: Blendtec

By Peter Applebaum The acting is wooden, the music is cheesy, but Blendtec’s ‘Will It Blend?’ is deservedly one of the all-time-great viral campaigns… Tom Dickson is an unlikely superstar. He’s chubby and totally unable to act, yet his popularity has reached such levels in the US that ‘Tom Dickson …

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Utilizing Preheaders in your Email Marketing Campaigns

Author: Coolblogger Preheaders are a powerful marketing tool. They can influence your email marketing campaigns, as they increase your click through rates, which is every email marketer’s main goal. With some understanding, creativity, and ingenuity, you just may find yourself using them in your next email campaign. What is an …

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How to check your online suppliers are up to the job

Prime Minister David Cameron must be rather upset with his own security services. It seems they informed President Barack Obama within five minutes of discovering a suspect package at East Midlands airport, yet they took 11 hours to let Mr Cameron know. Apparently, “Whitehall sources” have said that “lessons can …

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How to keep your head above water on the internet

Thames Water can stop leaks it seems, but is unable to run email properly Customers of Thames Water must be gasping at the stupidity of the company. They have admitted an “email error” which allowed 4,000 emails they were sent to go unnoticed for seven years…! The mind boggles. How …

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X-ray vision needed to see through business clutter

Martin Broughton, the Chairman of British Airways, has stirred up controversy by suggesting that some of the security checks we go through at an airport are unnecessary. He has a point. I asked an airport security officer recently why I needed to take my laptop out of my bag. After …

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Top 10 Blogging Ideas

Have you noticed that whenever there is some political news on the TV, certain politicians always have something to say? It doesn’t seem to matter what the story is about, up pops the “same old face” to comment on the issue. In the media world these individuals are known as …

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