Business bosses fail to grasp social media

Don’t tell your boss at work, but almost certainly he or she is living in the past, unable to grasp the modern world. They want it to be “like it used to be” and mutter things like “it was never like this in my day”. They thump their fist on …

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Are You Offering Freebies the Right Way?

By Stephanie Foster One way to get attention to your home business is to offer freebies. Or so they say. Freebies certainly get people’s attention, but are they doing what you want them to? Only if you’re offering them in the right way. Offer the wrong ones and you get …

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Three reasons why you should not have a social media manager

We prefer the real thing to a fake…! At lunchtime today the weekly spectacle of verbal jousting takes place at Prime Minister’s Questions. David Cameron will square up to the new Labour Party Leader, Ed Miliband. Who’s your money on to make the first joke, or get the deepest dig? …

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Write every day if you want to succeed online

Agony Aunt Claire Rayner passed away yesterday marking the end of an era. I met Claire several times and worked with her on a number of occasions. I remember her warmth, her sense of fun and the encouragement and support she gave to young writers. I asked her once what …

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Forget money to become richer online

Simon Cowell – does he worry about money?Picture courtesy: Wiki Edit Jonny There are two things we know about X-Factor judge Simon Cowell for sure: one is he is very rich, two, he knows loads of people in the entertainment industry. From a business perspective it is interesting to think …

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People want you to give them something for nothing

David Cameron signalled the end of the “something for nothing” culture when he spoke at the Conservative Party Conference in Birmingham today. He said that the days are gone when the state would support you if you could work, but decided not to. This is manna to the Tory faithful …

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Actions speak louder than words on your blog

Sir Norman WisdomPicture Courtesy: Charles Roberts/Online Transport Archive The sad news that Sir Norman Wisdom has passed away at the ripe old age of 95 marks the end of an era. The days of the slapstick, knock-about, physical comedian are largely gone. Even the clowns in circuses these days rely …

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LinkedIn Basics

A basic guide to LinkedIn LinkedIn Basics for Business View more presentations from Abbi Siler.

Retailers show their ostrich tendencies

Gordon Brown has gone quiet on us, hasn’t he. One speech recently, but other than that, out the back he went. It’s almost as if he pretends we’re not here, we’ll go away. Indeed, while he was our unelected Prime Minister, he seemed to behave as though ignoring the financial …

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Why Your Blog Is The Heart of Your Business Online

By Louise Barnes-Johnston Have you noticed how excited everyone has become by all the wonderful whizzy social networking tools and are busily using them to promote their products and services? While these tools are indeed very important, I’ve noticed an over-reliance on social networking sites by business owners who are …

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