Social media marketing tips

Social media is a powerful and cost-effective marketing tool for your business. It will not only put you directly in touch with existing and new clients, it will make you more personable, trustworthy and approachable. It will also improve links to your website, boost your SEO , help you to … Read more

How to Use Twitter for Business Marketing

By Phyllis Zimbler Miller If you are active on Twitter and want to promote your business, it’s important to know how to use Twitter for business marketing to consumers. Twitter isn’t an open invitation to spew sales messages at consumers; rather it’s an opportunity to create relationships with consumers. Your … Read more

How to write posts that get noticed

Writing posts be it for your own website or for someone else can transform your marketing efforts over night. A great post has the potential to drive huge amounts of web traffic to your website and turn you into an authority figure. If you’re anything like me, you write for … Read more

How to get the most out of PayPal

PayPal is one of the largest independent payment gateways in the world with over 180 million account holders, 20 million of which are UK account holders. PayPal has always been a popular choice for website owners looking to increase their revenue and after its acquisition by eBay in 2002, PayPal … Read more

Why Customer Objections Are Good News!

When a customer begins to express objections (or as I prefer to call them concerns) during the selling process this can be very, very good news! Firstly, they may be genuinely considering your idea and as they are thinking about it some possible hurdles spring to mind. And secondly as … Read more

The 3 Rules of Successful Selling

After fifty years of studying businesses of all kinds Dun & Bradstreet (the world’s leading provider of financial information on companies – their database holds information on 100 million companies!) concluded that the entirety of business wisdom can be summarised in one statement: “Businesses succeed because of high sales; businesses … Read more

A surefire way to join the ranks of the selling elite

What separates the real persuasion professional from the amateur is the quality of their planning and preparation.  Amateurs blunder into sales calls without having planned and prepared correctly. One of the vital things to consider is: How  well do you know your  customer / potential customer? Some things to find … Read more

3 Surefire Ways To Get Your Customers To Say Yes!

By Simon Hazeldine Master salespeople are adept at utilising powerful psychological strategies to influence people. Here are three from my personal top ten: People will buy from people they likeExtensive psychological research demonstrates the importance of ‘liking’ in persuading people.  Master salesman Joe Girrard (In the Guinness Book of Records … Read more

Understanding Twitter for business

Twitter for Business is a 20-page guide written by small business marketing expert, John Jantsch who runs Duct Tape Marketing. The booklet covers the basics of Twitter and shows exactly how John uses it for his business, providing a valuable insight into expert usage. In this report you will find … Read more

People to follow on Twitter

Every Friday loads of people get recommended through the “followfriday” hashtag scheme. Already, that sounds confusing….! So, if you are unfamiliar with the concept of the hashtag read this article on hashtags from Twitip. Essentially a hashtag is just a word that you use to collect together a whole load … Read more

Blogging for fun and profit

By Frank Furness Blogs are a great way to get your message across on the Internet and have it published almost immediately. It is the ideal way to provide information, education and if done well, can create wealth and multiple sources of income for you. For your blog to be … Read more

Overcoming Objections

By Jim Ewan Objections! A word that strikes terror into the salesperson’s heart! But should it? Let’s examine the facts. First, there are probably no more than half a dozen objections to whatever your sales proposition may be. That being the case; learn the answers! Obviously the objections you encounter … Read more

How to be outstanding in sales – Part 2

By Mike Yates In Part 1 we identified that one of the key areas to help you become outstanding in sales is the ability to ask outstanding questions.  To be more specific:  how you develop your meetings with prospective clients.  Do you rehearse your meetings in advance? Do you practice … Read more

How to be outstanding in sales – Part 1

By Mike Yates As you may be aware, one of the keys to success in sales is to build trust with your prospects and clients. The best way of building trust is by listening to people talk about their problems and their needs. The only sure fire way to do … Read more