Digital Business Psychologist
Blog posts and articles about content marketing, including the impact on digital behaviour
A new survey of blogging reveals that many large businesses see the value of blogging, but are not really doing anything about it. The study of 450 companies found that even though most of them understand what a blog is and that it would be valuable for their business, six …
There is a great deal of advice on the Internet about how to make money from your blog. Much of it is over hyped nonsense about how you can become a millionaire overnight without having to write anything, just chucking tons of text produced by other people onto a page. …
Blogging is perfect for teenagers. At a time in their life when they are trying to finalise their sense of self and establish their individual identity, blogging provides an outlet that does just that. It was interesting to read in Time magazine that teenagers think the same as well. Sixteen-year-old …
I’ve just finished reading “Publish & Prosper” by DL Byron and Steve Broback. It is by far the best book on blogging I have read so far – and I’ve read a lot of books on blogging! This book shows what you need to consider when setting up a business …
On September 11th 2001 I was on holiday with my wife Cathy and my son Elliot, who was nearly two years old at the time. We had been out to lunch and got back at just after 2pm. Elliot wanted to watch a video, so we switched on the TV …
Today is International Blogging Day. The idea is that it brings more of a high profile to blogging. Apparently we are all meant to link to five other blogs today so that we can spread the word of blogging. But there is more to it than this. If you are …
As more and more people take up blogging, recruiters will use blogs to pre-select candidates. Human resources specialists will be able to search blogs to find out what kind of person you are. They will be able to use blog profiling tools and services to work out which is the …