Internet Psychologist
Everywhere you look these days there is advice on social media marketing; you can hardly move for all the media coverage of Facebook and Twitter. Indeed, you would think that is all there is to the online world if you had just landed here from another planet. Want to know …
An apology was issued to 38 British soldiers yesterday because they had mistakenly been told they were to lose their jobs – via email. Getting dismissed by email is not new, of course, but it is no joke when it happens. Equally, some partners have been “dumped” by text message. …
The sports retailer, JJB Sports is reportedly in talks with rival JD Sports this morning in a bid to create a 750 store “super chain” of sports shops. JJB has been in some trouble for a while, with shop closures and the need to raise extra capital. But can you …
Mark Zuckerberg, the founder of Facebook (pictured), announced a new messaging system which many are calling a “Gmail Killer“. But in his press conference yesterday, Mr Zuckerberg was actually pointing out his system was not email, nor a replacement for it. Instead, he described his “aha” moment when talking to …
Wayne Rooney may or may not leave Manchester United. But one thing is for sure: Sir Alex Ferguson will have no trouble finding a replacement. Deep down in yesterday’s reports of Rooney’s reticence to stay in Manchester there is the telling comment from Sir Alex. He said that we would …
We love email – so why don’t more companies get it right? People like receiving emails. In spite of all the hype about spam and “phishing attacks”, email is still one of the most loved aspects of the Internet. Indeed, recent research by the Direct Marketing Association shows that people …
Here’s a test you can conduct today in your local High Street. Grab a clipboard and ask 100 people whether they have heard of “email”. Ask them also if they have heard of “RSS”. Then ask them another question: ask which of these two communication systems they have ever used. …
Here’s a quick task for you: go through your inbox and find some emails from the employees of companies you are in contact with. They may be messages from technical support people, or perhaps receipts from the accounts department, maybe something from an executive or two. Now take a close …
Email marketing is a waste of almost everyone’s time. You spend a considerable part of your day handling email marketing messages. You either read them and then ignore them, or delete them or file them – but whatever you do, several hours of your working week are spent handling email …
Customers are more likely to buy via email than any other means. That’s the conclusion of a new study by e-Dialog which showed that 63% of people would make an impulse buy as a result of an email. The survey of over 5,000 people in Europe showed clearly that email …
Twitter is the current “in thing”; the numbers of people using it is rising exponentially. But could it have reached its peak? Remember just a year ago when the buzz was about Second Life? What happened? It didn’t even get discussed at the recent Social Media Conference in London. And …
Email is such a fundamental part of business that any failure in the system would cause a loss of income for one in every five companies. That’s one of the stark findings of a new survey from Neverfail. In a study of over 200 companies, the business continuity firm found …
Statisticians have been bent double over data about email marketing and have come up with an answer to a question that is pretty pointless. Every year various people try to analyse what is the best day of the week to send out a marketing email. The notion is that if …
People are getting confused over the benefits of email marketing according to a new report on “customer engagement“. The study shows that 45% of businesses say they have not done email marketing to any great degree because of budgetary concerns. Now, with the recession beginning to bite and budgets being …
Email marketing is often frowned upon; indeed with the constant rise in spam messages, people are wondering if email is a viable communications method at all. Some people have latched on to a recent report from Jupiter Research which suggests email is losing its effectiveness as a marketing method. However, …