It’s official: Internet Addiction DOES NOT exist
Internet Addiction does not exist and should not be a subject for further study, says the American Psychiatric Association
Psychology
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Facebook is for older people
Facebook attracts older narcissists whereas Twitter attracts younger ones.
Forget Googling yourself, check your Facebook profile
Checking your own Facebook profile can raise your self esteem. Check your Facebook profile regularly if you want to feel good about yourself.
Why we all need an Internet Routine
Routine appears to be important in success. If we want online success in our business it largely depends on routine and good habits.
Does the web favour the most intelligent people?
Intelligence is related to our ability to avoid distractions. With so much distraction online does the web favour the intelligent?
Woolwich videos go viral – but why?
Woolwich videos of the machete attack have been watched by hundreds of thousands of people; but why? Emotional contagion.
Apple, Google, Starbucks – what we “feel” matters most
Brands like Apple, Google and Starbucks could face more than financial trouble according to new psychological research.
Trigger basic instincts to connect with web visitors
Basic instincts still prevail online. Show people pictures of food and they’ll connect with you, for instance.
The pronouns you use on your website matter
Most websites use “we” a lot, but that could have significant implications for user engagement. Focus less on yourself and more on the reader.
Content is more important than style
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
Music study shows why your customers buy things
Getting people to buy your products is simple – trigger their nucleus accumbens, part of the brain’s basic circuitry.
How to increase online customer satisfaction
Reminding people of what they might have bought reduces customer satisfaction. Online, you need to avoid reminders of what might have been.
Google is helping you make poor decisions
Faced with too many options people search more and then find rare events and items making them think these are real possibilities for themselves.
What time of day should you use the Internet?
People vary in their ability to perform well at different times of the day. So, what time of day is best for you to use the Internet?