Why don’t old people use the Internet?
Older people aged over 65 are statistically much less likely to use the web than younger people. But it has nothing to do with their age.
Psychology
Should you pay your customers to buy from you?
Customers need instant rewards. Sometimes the product or service doesn’t produce rewards for a long time. Paying your customers can help.
Want people to buy from you? Cover up your eyes..!
Research shows we are less persuaded of something if we have direct eye contact with someone. Reducing eye contact could increase sales.
Read this then switch off your computer
Too much time spent online could affect your memory for ordinary life offline as well.
Why you need to fill your business with habits
Rituals enhance consumption. Turn your business activities into habits and you get more take-up.
How to detect online liars
People lie online but there is a way to detect lies in social media and online message systems.
Do NOT sit down when shopping online
A heightened sense of balance makes you more cautious when buying because it encourages you to weigh up all the options.
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
Why you need a small desk and a small office if you want to control social media
The size of your desk and the size of the room you use determines how open you will be on social networks.
What can you do about Internet Trolls?
Internet trolls are abusing people and disrupting online social networks. What can be done about them?
Your customers want to make choices
Giving customers a choice of products to buy makes it more likely they will purchase something
Internet rituals will boost performance and make you enjoy the web more
A routine for online activity will help reduce stress. But new research suggests it will also help you enjoy the Internet more.
Why Internet Marketers need to understand the parasympathetic nervous system
Internet marketers play mind tricks – or at least they like to think so. The problem is, they don’t always work. Take the “look at me on the beach” sales page. This shows the Internet marketer on a lounger with laptop in hand next to some story about the fact …
Don’t be deluded by online “success”
Does online success breed more online success? It depends, says Web Psychologist Graham Jones
Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.