Trust a banker to help you with your website
Trust in banks appears to be at an all time low. The problems at British banks show exactly what not to do with your website.
Psychology
Brain studies reveal what to do with your website
You need to accept that nothing about online business is proven. Only testing and re-testing will work in the long term.
Get people to like you because you like them
Likes on the web are mostly one-way, which is not real liking. Liking happens when it is two-way. How much do you like your customers?
Five psychology tips for web design
Taking account of the psychology of web visitors is essential if you are to get the design of pages right and get your visitors to stay.
Convenience is key to your online success
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
Why your website should not display prices
People pay more when they are asked to pay what they think an item is worth. They also pay more if they are paying for another customer.
Individual customers are not as individual as you think
People have multiple identities within their minds; they are not just one person. So targeting your business at just one persona could be the wrong way to go
How long is too long for content?
How long should content be – especially in the business to business world? The answer is not as simple as it seems.
It’s good to give your customers bad news
Giving customers bad news, right up front, can be beneficial for marketers. This article explains why.
Facebook raises awareness and so could boost business
Facebook heightens psychological responses in the real world and could therefore make business encounters more positive.
Three ways to make your visitors feel more involved
Making website visitors feel involved with a site helps increase the connection they feel. In turn this leads to longer time spent on the site and more overall engagement.
Can you suffer from content burnout?
The constant demand for fresh online content can bring human problems in terms of burnout and stress, which in turn actually reduce online productivity.
Why don’t old people use the Internet?
Older people aged over 65 are statistically much less likely to use the web than younger people. But it has nothing to do with their age.
Should you pay your customers to buy from you?
Customers need instant rewards. Sometimes the product or service doesn’t produce rewards for a long time. Paying your customers can help.
Want people to buy from you? Cover up your eyes..!
Research shows we are less persuaded of something if we have direct eye contact with someone. Reducing eye contact could increase sales.