The pronouns you use on your website matter
Most websites use “we” a lot, but that could have significant implications for user engagement. Focus less on yourself and more on the reader.
Psychology
Content is more important than style
Content of web pages is more important than their design. Research shows that content is what changes behaviour.
Music study shows why your customers buy things
Getting people to buy your products is simple – trigger their nucleus accumbens, part of the brain’s basic circuitry.
How to increase online customer satisfaction
Reminding people of what they might have bought reduces customer satisfaction. Online, you need to avoid reminders of what might have been.
Google is helping you make poor decisions
Faced with too many options people search more and then find rare events and items making them think these are real possibilities for themselves.
What time of day should you use the Internet?
People vary in their ability to perform well at different times of the day. So, what time of day is best for you to use the Internet?
What George Osborne can teach you about web readability
People read websites by skimming, but this can reduce engagement so you need to discourage it by not having subheads and so on.
People want real web content
There is plenty of web content you can copy. But research shows people prefer originality over availability.
Stop thinking and you will boost your web presence
Cognitive activities are getting in the way of website owners. Thinking prevents the creativity needed to blog, for instance.
Microsoft study reveals content confusion
Microsoft study on content multitasking reveals a problem caused by the Internet. We cannot multitask.
Why your SEO expert is wrong about link text
How do you get people to click on links? Tell them to do it…!
What side of a web page should you place pictures?
Web page placement of pictures can enhance your ability to get your message across. Picture position should match our concept of time.
Is your website “tip-of-the-tongue”…?
People will soon forget your website if you don’t keep promoting it. You need to be “in the face” if your audience.
Stop checking the Internet late at night…!
Checking the web late at night could cause you sleep problems, stress and make you fat…! Research shows screens interfere with our biological clocks.
Online video content can reduce web impact
Online video content can be both good and bad for your website. You need to consider carefully the use of web video to ensure maximum impact.