Advertisers have been making a fundamental mistake
Online adverisers try to tap into what we are currently interested in. Psychological research shows this is the wrong approach.
Psychology
Viral web activity depends on understanding people
There are days on the web when things just go crazy. Some blog post just gets tons of attention or a Tweet gets re-tweeted a gazillion times or a YouTube video is watched by millions in minutes. It is a distant dream of most website owners to get such notoriety. …
Ebooks? Websites? People still love printed documents
Printed material is still useful to people, even teenagers. People love print and use it for different purposes to digital content.
Imagine this – your website is a huge success
Trigger your website visitor’s imagination and you can get them to perceive your website differently
You only need an average website
Human beings average things out when they look at them. We do not perceive the details, which means that much web design could be wasted.
Social networks could be the worst place to advertise
Social network advertising is popular, however research suggests it may work against advertisers due to psychological framing effects
Social pressure can change online behaviour
People do what other people do, so you can use social sites to create pressure to buy your products and services
It’s official: Internet Addiction DOES NOT exist
Internet Addiction does not exist and should not be a subject for further study, says the American Psychiatric Association
5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Facebook is for older people
Facebook attracts older narcissists whereas Twitter attracts younger ones.
Forget Googling yourself, check your Facebook profile
Checking your own Facebook profile can raise your self esteem. Check your Facebook profile regularly if you want to feel good about yourself.
Why we all need an Internet Routine
Routine appears to be important in success. If we want online success in our business it largely depends on routine and good habits.
Does the web favour the most intelligent people?
Intelligence is related to our ability to avoid distractions. With so much distraction online does the web favour the intelligent?
Woolwich videos go viral – but why?
Woolwich videos of the machete attack have been watched by hundreds of thousands of people; but why? Emotional contagion.
Apple, Google, Starbucks – what we “feel” matters most
Brands like Apple, Google and Starbucks could face more than financial trouble according to new psychological research.