What George Osborne can teach you about web readability
People read websites by skimming, but this can reduce engagement so you need to discourage it by not having subheads and so on.
Psychology
People want real web content
There is plenty of web content you can copy. But research shows people prefer originality over availability.
Stop thinking and you will boost your web presence
Cognitive activities are getting in the way of website owners. Thinking prevents the creativity needed to blog, for instance.
Microsoft study reveals content confusion
Microsoft study on content multitasking reveals a problem caused by the Internet. We cannot multitask.
Why your SEO expert is wrong about link text
How do you get people to click on links? Tell them to do it…!
What side of a web page should you place pictures?
Web page placement of pictures can enhance your ability to get your message across. Picture position should match our concept of time.
Is your website “tip-of-the-tongue”…?
People will soon forget your website if you don’t keep promoting it. You need to be “in the face” if your audience.
Stop checking the Internet late at night…!
Checking the web late at night could cause you sleep problems, stress and make you fat…! Research shows screens interfere with our biological clocks.
Online video content can reduce web impact
Online video content can be both good and bad for your website. You need to consider carefully the use of web video to ensure maximum impact.
Blogs with comments need attention
Comments can influence people’s thoughts about the original article. You must moderate and prune your comments.
Website choices depend on similarities, not differences
Givig people a choice of products on your website works better if you make those things similar, not different
Economic and consumer psychology reveals how to charge high prices
Charging high prices for your goods and services requires an understanding of economic and consumer psychology
What lying politicians tell you about online safety
Chris Huhne and Safer Internet Day combine to show us we need to take care online because we cannot so easily spot lies on websites.
Blog Post Comments Help More Than Your Blog
Blog post comments help website owners as well as the website itself. Comments on blog posts can boost self-esteem.
Consumer Online Behaviour is Hard to Predict
Consumer Online Behaviour is not as simple to predict as we might think. But website owners can go some way to engaging with consumers.