Can you be addicted to SEO?
Is it possible to suffer from SEO addiction? Can you actually be too focused on search engine optimisation?
Psychology
Get close to your customers to avoid bad decisions
The further away from your customers, the more likely they are to make the wrong decision. As ever, relationships are important.
Facebook “proves” most business websites are poorly written
Study shows that Facebook posts are more memorable than “well written” text. This suggests that natural language is better for websites
Online social networks have inbuilt major weakness
We might be making mistakes on social networks because we are not close to real people
What will happen to your website when the world ends?
The end of the world is nigh, well 4 billion years nigh. So what will happen to your website…?
Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
Social networks lead to self-control issues – that’s good for business, but bad for individuals
Using social networks could lead you to spend too much money. Self control wanes immediately after spending time on social networks.
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
We must talk to our customers more
Listening to customers does more than give us information. It gives an insight into their emotions so we can better relate to them.
Remember your age before you click “buy now”
Online fraud and dubious sites can be spotted more easily by younger people. To protect yourself as you get older, take more time.
You really must love your online clients
Loving your online customers will make them want to spend more money on your website.
Mark Carney appointment points way for websites
Surprising new Governor of Bank of England Mark Carney reveals importance of website design issues
Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
Perfect grammar can lose you sales online
You can persuade your online customers more easily if you use the right tense for your words. Paying attention to grammar can pay off with your sales copy.