Positive reviews must come first
Positive reviews continue to have an influence even if you subsequently get negative reviews. Positive reviews linger.
Psychology
Social networks lead to self-control issues – that’s good for business, but bad for individuals
Using social networks could lead you to spend too much money. Self control wanes immediately after spending time on social networks.
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
We must talk to our customers more
Listening to customers does more than give us information. It gives an insight into their emotions so we can better relate to them.
Remember your age before you click “buy now”
Online fraud and dubious sites can be spotted more easily by younger people. To protect yourself as you get older, take more time.
You really must love your online clients
Loving your online customers will make them want to spend more money on your website.
Mark Carney appointment points way for websites
Surprising new Governor of Bank of England Mark Carney reveals importance of website design issues
Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
Perfect grammar can lose you sales online
You can persuade your online customers more easily if you use the right tense for your words. Paying attention to grammar can pay off with your sales copy.
Sitting at your computer is not good for your brain
Social activity leads to specific anatomical changes in the brain. Sitting at your computer all day could be affecting your mental capabilities.
Drinking coffee could boost your use of the web
Drinking coffee can improve your positive response to websites
Multitasking is not all it is cracked up to be online – indeed it might harm you
Multitasking online could be problematic. Using several media at the same time is associated with anxiety and depression.
The Internet is affecting your mental abilities
New research shows that the Internet is affecting the way we remember and how we pay attention to things
Get rid of your smartphone if you want to succeed
Giving up your smartphone could actually improve your working ability and make your online life more enjoyable and productive. Your web activities could well improve if you give up your smartphone.
Online child safety study reveals interesting business twist
Online child safety concerns reveal the way we seek information on important topics.