Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
Psychology
Perfect grammar can lose you sales online
You can persuade your online customers more easily if you use the right tense for your words. Paying attention to grammar can pay off with your sales copy.
Sitting at your computer is not good for your brain
Social activity leads to specific anatomical changes in the brain. Sitting at your computer all day could be affecting your mental capabilities.
Drinking coffee could boost your use of the web
Drinking coffee can improve your positive response to websites
Multitasking is not all it is cracked up to be online – indeed it might harm you
Multitasking online could be problematic. Using several media at the same time is associated with anxiety and depression.
The Internet is affecting your mental abilities
New research shows that the Internet is affecting the way we remember and how we pay attention to things
Get rid of your smartphone if you want to succeed
Giving up your smartphone could actually improve your working ability and make your online life more enjoyable and productive. Your web activities could well improve if you give up your smartphone.
Online child safety study reveals interesting business twist
Online child safety concerns reveal the way we seek information on important topics.
Relax, meditate, take on yoga – you will love the Internet even better
Increasing alpha waves could help you use the Internet in better ways. Relaxation and yoga could help boost your use of the web.
Even young people prefer face-to-face
Young people prefer old fashioned face-to-face interaction compared with online techniques. There is more life in “real world” contact yet.
Ryder Cup victory shows you what you need for online success
The European Ryder Cup victory shows that motivation is vital. If your online success needs boosting maybe it is your motivation that needs changing.
Stories help increase web sales
If your sales messages are wrapped up in story form, you stand a much greater chance of them being listened to and understood.
Nudge, nudge, think, think – the best way to change people
How do you change the behaviour of your customers? You need to use nudge and think techniques together.
Facebook is useless for business – isn’t it?
Facebook is no good for business, so say many people. But why are they believed? Why does such a popular myth endure?
Ditch the contacts who don’t do business with you
Staying in contact with business people who refuse your proposals could be bad for your mental health. You should ditch them from your list.