Stories help increase web sales
If your sales messages are wrapped up in story form, you stand a much greater chance of them being listened to and understood.
Psychology
Nudge, nudge, think, think – the best way to change people
How do you change the behaviour of your customers? You need to use nudge and think techniques together.
Facebook is useless for business – isn’t it?
Facebook is no good for business, so say many people. But why are they believed? Why does such a popular myth endure?
Ditch the contacts who don’t do business with you
Staying in contact with business people who refuse your proposals could be bad for your mental health. You should ditch them from your list.
The Internet is making us all much nicer
The online world could be making us all much nicer people. Links to brain grey matter and altruism have been found.
Social profile pictures must match what other people say about you
Your social profile pictures need to match what people say about you. Otherwise your are not attractive to visitors.
Mobile web could be a cognitive problem
The fact that the mobile web is used in noisy surroundings means we could find it more difficult to use than the desktop Internet
People know more than Google
Most of the Internet is actually hidden from Google and does not appear in their results. People can find it though.
Men and women see your website differently
Your website is actually seen differently by men and women, with women focusing more on colour differences.
Information Overload is a myth
The concept of the information overload is a myth, according to new research looking at the way people manage vast amounts of information
Make your website awesome
A feeling of awesomeness slows people down and helps them make better decisions. If you have an awesome website, people may spend more.
Confident buyers need different websites
Website visitors make purchasing decisions based on their confidence levels. That means you need different pages for different levels of confidence.
Stop email and talk to people instead
Email interruptions slows us down and reduce productivity. But interruptions from people make us more productive.
Paranoid about social media? If so, it’s your fault
If you think other people are “out to get you”, the probably are and it is probably your fault anyway. Solution? Forget it..!
Habitual website behaviour will help you succeed
Successful websites are habits. People visit them automatically, so for your website to succeed you need to turn into a habit.