Online impressions depend on what you do not say
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
Psychology
Why should you change your job title right now?
Your web experience is being limited by your job title, which is largely a meaningless description of you work that is most relevant to an internal audience.
How to target your customers based on the phone they choose
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
You too could be like Ben Cohen
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Arouse your website visitors to get instant results
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
Website visitors see things they do not look at
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
Don’t be too keen to join the rush to mobile
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
Finally, Robert Cialdini agrees with Graham Jones….!
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in …
Infographics only help some of the people some of the time
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
Touch screens change behaviour
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
Employers need to consider health and safety of emails
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
Attracting the right people is more important than your website features if you want things shared
What drives people to share things from your website? It is not the ease-of-use, nor the features you provide. Instead, it is the kind of person that visits.
Why you need to behave like a teenage boy online
Teenage boys that show empathy gain almost twice as many girls as other young men. The reasons behind that also work for online businesses.
How credible are you on social media?
Your credibility on social media could be harmed by how you use the network. Retweets, for instance, are bad…!
Why don’t people share more of your valuable stuff?
People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?