Don’t be too keen to join the rush to mobile
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
Psychology
Finally, Robert Cialdini agrees with Graham Jones….!
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in …
Infographics only help some of the people some of the time
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
Touch screens change behaviour
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
Employers need to consider health and safety of emails
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
Attracting the right people is more important than your website features if you want things shared
What drives people to share things from your website? It is not the ease-of-use, nor the features you provide. Instead, it is the kind of person that visits.
Why you need to behave like a teenage boy online
Teenage boys that show empathy gain almost twice as many girls as other young men. The reasons behind that also work for online businesses.
How credible are you on social media?
Your credibility on social media could be harmed by how you use the network. Retweets, for instance, are bad…!
Why don’t people share more of your valuable stuff?
People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?
How to win an argument online
Research shows that there are two steps you need to take to persuade people of your point of view online
Could you learn something from touching a robot’s bottom?
Touching a robot’s bottom emotionally stimulates people. So what can you do on your website that does the same for your visitors?
Do NOT share this post – instead, just read it
Sharing items might not be such a good idea after all. It seems we do not understand what we are actually sharing.
Here is why George Osborne cannot balance the books
Global finances are so tied up with the Internet it is our online behaviour that is causing economic chaos
Smartphone usage could signal psychological problems
Smartphone usage can cause psychological issues. Student study shows risks to academic performance from smartphone usage.
Get more sleep in 2016 to boost your online success
Sleep deprivation is impacting upon online business. Large numbers of people are not getting the sleep they need for online success.