How to select the right profile picture
Don’t choose your own profile picture. Science shows you’ll make the wrong choice.
Psychology
How to deliberately avoid vital information
People naturally avoid information they disagree with or do not like. People are attracted to information that confirms their beliefs.
Is your business ready for being instant?
Retailers are moving ever closer to instant delivery. This is making the need for instant gratification even more important. Is your business ready for that?
Active website users want even more from your business
The more people engage with the Internet, the more they want from you in the “real world”. Businesses need to provide even more customer communication.
Blue Monday…? The answer? Give up the Internet…!
Today is Blue Monday and you can radically change that by giving up using the Internet for several hours today. You will notice the change in mood.
You can multitask online after all
Multitasking isn’t really possible – but new findings suggest that you can train yourself to multitask online activities
Online impressions depend on what you do not say
Research shows that self-centred material on social media turns people off from you. You need to get other people talking about you instead.
Why should you change your job title right now?
Your web experience is being limited by your job title, which is largely a meaningless description of you work that is most relevant to an internal audience.
How to target your customers based on the phone they choose
Personality is linked to mobile phone selection. This suggests that marketers need to target phone users differently according to the type of phone used.
You too could be like Ben Cohen
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
Arouse your website visitors to get instant results
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
Website visitors see things they do not look at
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
Don’t be too keen to join the rush to mobile
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
Finally, Robert Cialdini agrees with Graham Jones….!
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in …
Infographics only help some of the people some of the time
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.