Woman working outside on the beach

Is it worth working outside?

Outside working could have significant benefits for your business. Research shows that we learn more and remember more when we are in the open air, than when we are inside a building. It seems that being indoors affects our attention.

Road sign saying "Mindfulness"

Will mindfulness help your online business?

Mindfulness is increasingly popular. But is it just a fad or can mindfulness help you improve your online business? This article looks at the ways in which mindfulness can help your online business or your website.

Sensory gratification marketing is easy with real products

How to make the most of sensory gratification marketing on your website

Sensory gratification marketing is easy to do in the real world. People can pick up and touch products, they can feel them, smell them, listen to them, even taste them. But online almost none of that is possible. So how can you use sensory gratification marketing on a web page? This article explains just how you can do that and gain the benefits of stimulating all the senses of your visitors.