How do people make the positive decision to buy from your website?
The decision to buy is made in an instant. But you want that decision to go in your favour. How can you achieve that?
Psychology
Is the Internet stressing you out?
Is the Internet stressing you out? It is causing a large amount of stress. In Stress Awareness Month it is important to re-evaluate your use of the Internet so you can reduce your stress levels.
Why are so many people wasting time with web search?
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
Social media disrupts your idea of time:
5 quick ways you can be more productive
Social media disrupts the way you perceive time. As a result, social media is affecting your ability to work productively. Something needs to be done.
Yet more evidence that your mobile phone is bad for your mental health
Mobile phone usage is associated with lower well-being and mindfulness
Once upon a time, people stayed longer on websites. Here’s why…
Storytelling is fundamental to business success. Websites used to tell stories. Now they just make an offer. That’s one reason why bounce rates are high.
Are you willing to give up social media for the rest of the month?
The social networks and your social media posts are in charge of your life, instead of you. Is it time to set a routine for social media usage?
It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
You need to say “thank you” to your customers more often
Saying thank you should go deeper and you should express more gratitude to customers. Research shows we are inhibited from saying thanks.
Rude emails have a wide impact
Rude emails have an impact that goes beyond upsetting an individual. The stress of incivility in emails spreads to colleagues, friends and family.
Are people more likely to tell lies or be truthful online?
It’s well-established that some of what you read on the Internet is not true. After all, the notion of “fake news” is rather popular..! But do people lie online or are they more likely to tell the truth? The fact is you are much more likely to meet liars in the real world than on the Internet.
How important are colours on your website these days?
Colours on your website trigger people to know it is you, assuming that they are primed for that colour recognition. Aligning your colour with your brand is more important than worrying yourself about so-called colour psychology, much of which is a myth and made up.
Why do people believe fake news?
Do you believe fake news? Do you even know what is fake? The chances are you believe things which are inaccurate or downright false because the information aligns with your personal views. Essentially, people believe fake news because they want to.
Creating a sense of psychological ownership will boost sales
Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.
Artificial intelligence and consumer behaviour work well together
Artificial Intelligence and consumer behaviour go well together. Consumer behaviour is difficult to analyse as it varies a great deal. Often, you need in-depth studies to see what is going on. Artificial intelligence (AI) can cut through that and give you ideas on how to sell more.