Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
You will make more money if you get inside each customer’s head; really get inside and start to think exactly like they think. We all know that marketing is about providing what people want, but new research, published in the journal Psychological Science, suggests that we need to do much …
Google quietly changed it’s terms and conditions for advertising yesterday. Up until now, advertisers using Google AdWords have been banned from using the brand names of their competitors in their adverts; now they can. This has spawned all sorts of suggestions as to how businesses might capitalise on the change. …
Trainers are available on all sorts of Internet subjects. Want to learn how to do “SEO” (search engine optimisation)? well, there’s a course on it. Like to discover how to “monetise” your web site? There’s a course on that too. Perhaps you’d really like to learn about corporate blogging. Well, …
Your friends like you; honest, trust me, they do. If they didn’t like you, then you wouldn’t like them and, hey, you wouldn’t be friends. Web sites are the same; if they demonstrate they like you – by providing exactly what you are after – then you like them. It’s …
Sir Tim Berners-Lee, the inventor of the World Wide Web, claims today that the technology is merely in its infancy. It’s almost 17 years since the first ever web site was published (6th August 1991), so you’d expect the web to be a spotty teenager. The first British newspapers can …
Some people are avid social networkers and build up huge numbers of “connections” and “friends” online. Take a look at Thomas Power, the Chairman of Ecademy, for instance. He has over 15,000 contacts in Ecademy and almost as many in LinkedIn. Does he really know all those people? If you …
BBC Radio FiveLive carried an interesting item on the news this morning from Sony BMG that they are making their entire back catalogue available as a “free to listen” service. Wow – that’s great, you might think. But this is another example of how big business still has not understood …
Teenagers write more now than ever before. Just think about it; when you were a teenager you probably only wrote at school, doing your homework and then on thank-you letters your Mum made you write. All your other communication was spoken. But things have changed significantly and dramatically. Nowadays, teenagers …
Bloggers are not special people, though if you look at some blogs you might be amazed at the output of these individuals; when do they sleep? Some bloggers write several very long articles each day; others blog with loads of little posts throughout the day. It seems as though all …
Billions of pounds is traded everyday here on the Internet – do you see any of it? Probably not much. If you do make money online you don’t get those billions, I’m guessing. So who does? Well, the vast majority of the money that is spent online goes to just …
Today is the worldwide (apparently) Earthday. You knew that this morning if you strolled along to Google to discover the logo had changed. In fact for every Earthday for the past seven years, Google has changed its logo in honour of Earthday. The idea behind Earthday is to mobilise people …
Phil Calvert is a marketing expert who encourages everyone to market themselves “live” at seminars and other events. But he also says that blogging is the equivalent of live marketing because it places you in front of a large audience. Indeed at an Ecademy event he explained to the 250-strong …
A new study of online behaviour confirms that good old-fashioned public relations is essential in getting search engine results that people actually click on. The research, conducted by the search engine marketing firm, iProspect, reveals a significant “click behaviour” which every online business owner needs to take notice of. The …
Marketing gurus tell as all the time that we need to really focus on our market; they say that “niche” marketing is even more important these days than ever before. Online, people expect to be able to find products and services that are directly targeted at them. Strange then, that …
The BBC has been pioneering the use of the Internet for several years. It has invested huge amounts of cash in its new media strategy and is seen as having real leadership position for the way it has incorporated the Internet into what was a rather fuddy-duddy organisation. Now, though, …