Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Internet marketers could learn a thing or two from Starbucks. Instead of setting up “just another” coffee shop, Starbucks decided to be different. Rather than do what everyone else was doing it opted for a psychological approach. What they wanted was to make people addicted to Starbucks, not necessarily to …
Internet marketers are keen on establishing online brands. Some of them spend a great deal of time, money and effort in building their “mission control” web sites which are central to their brand. However, results from a survey of 115,000 people (an impressive number) suggests that this strategy could be …
Readers of Business Week magazine have been told this week that blogging is dead. And who told them that? An executive from Google – and not just any executive either. According to the product manager for Blogger, Eric Case, blogging is vanishing. Now hang on a minute…what did he say…blogging …
Business executives speak a different language to the rest of the world. Indeed, in recent years there has been a whole new development of words that sound highly impressive but actually say nothing. You can be in an business meeting these days where heads nod sagely as people talk about …
Television viewers in the UK may have noticed something strange last night. One of the most popular television programmes for the past 25 years is clearly becoming much less important to the nation. The programme is the weekly chat show “Parkinson”, hosted by Michael Parkinson. In a much publicised move …
Women do the bulk of shopping. Study after study reveals that, in general, men dislike shopping. Even when men go shopping for things they say they like, such as cars, research shows that in most cases the purchasing decision is actually made by a woman. Many web sites that offer …
Productivity can be reduced by social networking according to some businesses. Indeed, many companies now ban their staff from connecting to MySpace or Facebook, for instance. Some companies have even arranged for their firewalls to prevent these sites from loading. This is all borne out of the notion that social …
Sofia Rubenstein is a 17-year-old high school student in Washington DC who is in a lot of trouble. She is having to work unpaid in her father’s store to pay off the $1,100 bill she ran up by texting her friends on her mobile phone. During one month she sent …
Internet marketers appear to think that all they need is a product and a web site and “hey presto” the money will start rolling in. Well, it doesn’t work like that. Just like any other business, Internet marketing requires careful planning, constant attention and testing. Nowhere is the “lazy” approach …
Bloggers the world over are trying to cash in on blogging. They want to “monetize” their blogs with advertising or affiliate products so they can sit back and see the cash roll in. However, few bloggers are actually earning serious cash from their endeavours. One of the reasons for this …
There is an old saying about advertising that only half of it actually produces any results, you just don’t know which half. Many businesses don’t bother advertising because it is costly, difficult to analyse without significant research and doesn’t always bring in returns. However, many online businesses would not exist …
Executives in some businesses have, in the past, been ‘economical with the truth’ – to say the least. Years ago the holiday industry in the UK was famous for publishing details of hotels that didn’t actually exist. They would then take the booking, transport the holidaymaker to the destination and …
Internet shoppers are spending more money than ever before and the trend is upwards, says a new report on online retailing. However, the report concludes that the future for Internet retailers is one of gentle growth, rather than the substantial rise in online shopping we have seen in recent years. …
Social networkers have taken over the Internet – or so it would seem. Everywhere you look these days there’s something about social networking. It’s the latest online “fad” and in its current form, it will not last. Currently, Internet marketers see social networking sites as vital to their business. Nearly …
Researchers at Pew Internet, the organisation that is studying the impact of the Internet on our daily life, have discovered that only a few people are what you might call active users of technology. According to their research report, 49% of people are what they call “few tech assets” people. …