Touch screens change behaviour
The act of reaching out and touching a screen affects choices made by users in ways not achieved with mouse and keyboard.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Employers need to consider health and safety of emails
Out of hours emails are a health and safety issue. It turns out that checking emails out of office hours leads to possible mental health issues for staff.
Attracting the right people is more important than your website features if you want things shared
What drives people to share things from your website? It is not the ease-of-use, nor the features you provide. Instead, it is the kind of person that visits.
Making your online products seem tangible will raise sales
Website visitors need to see the tangibility of products to help encourage them to buy. But how do you do that in two dimensions online?
What has the EU done for the Internet? Remain or Leave?
The EU has achieved several things for the Internet and put in place several barriers too.
Why you need to behave like a teenage boy online
Teenage boys that show empathy gain almost twice as many girls as other young men. The reasons behind that also work for online businesses.
How credible are you on social media?
Your credibility on social media could be harmed by how you use the network. Retweets, for instance, are bad…!
Retailers are failing to impress their customers
Internet shopping sites are not really providing what people want. Bricks and mortar retailers have a lot to learn.
Twitter reveals that the UK will vote to leave the EU
Twitter prediction that UK will vote to leave the EU could be surprisingly accurate.
Why don’t people share more of your valuable stuff?
People tend to share for three reasons and the most common reason for sharing is one that most businesses do not get involved with. Time for a change?
Popular people do not get “unfriended” even if abusive
Unfriending on Facebook is unlikely if the person is popular. Even if they post negative and abusive things, popularity outweighs negativity.
How to win an argument online
Research shows that there are two steps you need to take to persuade people of your point of view online
BHS failure should make everyone rethink their online strategy
BHS failure shows that retailers should not see the Internet as competition or an also ran, but as central to their business.
Could you learn something from touching a robot’s bottom?
Touching a robot’s bottom emotionally stimulates people. So what can you do on your website that does the same for your visitors?
Three surprising reasons you don’t need text with video
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.