How to win an argument online
Research shows that there are two steps you need to take to persuade people of your point of view online
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
BHS failure should make everyone rethink their online strategy
BHS failure shows that retailers should not see the Internet as competition or an also ran, but as central to their business.
Could you learn something from touching a robot’s bottom?
Touching a robot’s bottom emotionally stimulates people. So what can you do on your website that does the same for your visitors?
Three surprising reasons you don’t need text with video
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.
Brain science to be used to combat Brexit – EXCLUSIVE
Government scientists discover how to go about Applying Prior Recall Inside Lobes making fools out of all of us
What is the number one app you should use more than others?
There is one app you should use more than any other. But which one is it? The result might surprise you.
Do NOT share this post – instead, just read it
Sharing items might not be such a good idea after all. It seems we do not understand what we are actually sharing.
Here is why George Osborne cannot balance the books
Global finances are so tied up with the Internet it is our online behaviour that is causing economic chaos
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Can social media cause post-traumatic stress?
Post-traumatic stress disorder (PTSD) has been linked to the use of social networks. Can your online activity actually cause you social media stress?
Does your website need a revamp?
A website revamp is needed more often than most of us realise. Not only will redesigning your site help visitors it will help you too.
Five email marketing books that will boost your impact
Five of the best books on email marketing to help you ensure that you make the most of this excellent opportunity for profits.
What is the best kind of content for a website?
Choosing the right kind of content can be tough. Should you use text, video, audio, infographics, data…?
Savvy shoppers actually start shopping on the web
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.
Have you forgotten the email marketing basics?
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.