What is the best kind of content for a website?
Choosing the right kind of content can be tough. Should you use text, video, audio, infographics, data…?
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Savvy shoppers actually start shopping on the web
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.
Have you forgotten the email marketing basics?
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.
Social media is full of echo chambers
Your social media activity merely reinforces your own ideas and thinking. So, for businesses, that actually means social media is tough. Really tough.
Five ways to save time with content marketing
How to save time with content marketing so you can produce more content in less time. Five easy steps.
Smartphone usage could signal psychological problems
Smartphone usage can cause psychological issues. Student study shows risks to academic performance from smartphone usage.
Would you actually cry if you lost a valuable file?
Losing files has an impact on your business, but failure to backup also has a psychological impact upon you.
Is your social media audience truly representative?
The widespread use of social media by businesses could be leading them in the wrong direction. Social networks are biased and do not represent all.
How to grab people with fantastically stunning titles
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Get more sleep in 2016 to boost your online success
Sleep deprivation is impacting upon online business. Large numbers of people are not getting the sleep they need for online success.
Are you leaking too much personal information online?
You need to create tougher boundaries between your personal, private and your public information online. Internet Privacy is a significant concern these days.
Are you using the best method of communication?
Several different methods of communication are now available. Are you using the right one each time?
Focus on writing, rather than video, for your website
Websites do better when they focus on writing and written material. Videos help, but in spite of their popularity they add little value.
Star rating or customer review? Which is best?
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
Five ways to prove you are an expert
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.