Is your social media audience truly representative?
The widespread use of social media by businesses could be leading them in the wrong direction. Social networks are biased and do not represent all.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
How to grab people with fantastically stunning titles
You need fantastically stunning titles on all your digital content if you are to engage people in an information-rich world.
Get more sleep in 2016 to boost your online success
Sleep deprivation is impacting upon online business. Large numbers of people are not getting the sleep they need for online success.
Are you leaking too much personal information online?
You need to create tougher boundaries between your personal, private and your public information online. Internet Privacy is a significant concern these days.
Are you using the best method of communication?
Several different methods of communication are now available. Are you using the right one each time?
Focus on writing, rather than video, for your website
Websites do better when they focus on writing and written material. Videos help, but in spite of their popularity they add little value.
Star rating or customer review? Which is best?
Should your website have individual customer reviews or overall star ratings? One is better than the other. But which?
Five ways to prove you are an expert
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.
One in every five emails goes missing
Almost 20% of emails never reach their recipients. Here’s what you can do about it.
Three ways to make your website trigger sensations
Most websites only trigger visual senses. But human beings have other senses. Here’s how you can trigger them.
How good are you at these five valuable digital skills?
There are five essential digital skills, yet 23% of small businesses in the UK don’t have them. Do you?
Is “big data” too big?
The Internet is enabling companies to produce vast amounts of data. But is it too much for our brains to cope with?
What kind of app does your business need?
You can develop all kinds of apps, but research suggests only one kind of app has any real longevity. That’s the kind you should develop.
How to avoid the stress of social media overload
Social media can cause stress. Overload of information and poor systems cause symptoms.
Mistakes on your website could lose you money
Study shows that people lose faith in websites that have mistakes and errors