When is the best time of day to write a blog?
Writing blog posts is an essential component of online marketing. But what is the best time of day to write a post?
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Is your website actually useful to people?
Usefulness of technology is our over-riding factor in helping us enjoy the experience of using it. If your website is not useful it won’t rate highly.
5 significant reasons why print is more valuable than digital
New study shows that our psychological reaction to printed materials outweighs our reaction to digital content
Why is a military bank the best website in the world?
A major survey has revealed that USAA tops the online customer experience league. But why?
Five ways to boost customer loyalty online
How can you increase customer loyalty simply by using your website? Follow these five tips to find out.
Are marketers making the best of behavioural research?
Marketers claim to use behavioural research to help them make decisions. But evidence suggests they are ignoring the psychology studies.
Most effective search marketing technique is one of the hardest
Content creation is thought to be the best SEO technique by marketers, but they say it is one of the hardest methods too
The Daily Mail can actually make you a better blogger
The success of the Daily Mail website provides some lessons for bloggers.
Is a website attractive if it is more like others?
With billions of web pages available there is a never-ending contest between your site and the competition. You have to make your website and all of your pages attractive to people, otherwise they will not stay. Web designers, therefore, want your web page to stand out and seem different from …
How to succeed with social media – mix with experts
Use of social media mirrors your real world relationships. So if you want to be successful with a network, mix with more people who use it.
3 ways to consistently produce great content
Regular content is required for websites, but how can you produce great content consistently? Here’s how.
Five easy steps to more sales from your website
You can increase your online sales with five simple steps that focus on customer convenience and the ability to provide them with something they want in the way they want it.
How important is website interactivity?
Interactivity appears to increase the credibility of a website. Visitors are more likely to take action if your website is interactive.
Can you sell more online with real people?
Connecting web visitors with real sales people can boost your sales. People prefer to buy from other people, not websites.
Why do people search for a business? So they can phone you
Phone calls to businesses are driven by search – mostly through mobile phones. That suggests your website should promote your phone number.