How important is website interactivity?
Interactivity appears to increase the credibility of a website. Visitors are more likely to take action if your website is interactive.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Can you sell more online with real people?
Connecting web visitors with real sales people can boost your sales. People prefer to buy from other people, not websites.
Why do people search for a business? So they can phone you
Phone calls to businesses are driven by search – mostly through mobile phones. That suggests your website should promote your phone number.
Customers do not “love” your brand
The notion that people can “love” a brand is nonsense. New research confirms adoration for brands is not love.
Do your product pages really need pictures?
Visualisation rather than visuals appear to work better if you want people to focus on something
What is the fastest way to write engaging email subject lines?
Getting the right email subject line is essential to increase open rates. But what is the quickest way of writing great subjects?
Modern website design ignores Gestalt psychology
Modern website design is working against our brains
How to get more followers on Twitter – have a great business
A poor business rather than bad social media practices might be why many companies cannot get more Twitter followers
Online forums are good for you
Taking part in online discussion groups can improve your well-being as well as increases offline community engagement
Stop using the Internet so much if you want to benefit from it
Research shows that the old adage of returning to things after a good night’s sleep is a good one if you want to learn
Want to make an impact with your business? Get on TV
The Internet might be central to your business, but TV is central to your customers. If you want to be noticed, get on TV
Very tight deadlines will improve content marketing
Working to tight deadlines will improve your website content marketing thanks to two different psychological factors – naturalistic decision making and anticipated regret
All People Roaming In London Face Online Operation Licence
Mobile phone users look set to need to get a licence to roam, something that has infuriated the Federation Of Online Liberty on this April day.
How to produce 486 blog ideas in 15 minutes
To produce content ideas you need to use a system. The Search Bootcamp in London showed how.
You are wasting your time with smartphone shoppers
Smartphone shoppers do a lot of browsing, but hardly buy anything