Booming Business Economy is Danger for Online Business
As business prospects brighten it means more online competition is inevitable. Are you ready for the massive onslaught?
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Pricing strategies used by Apple should be copied
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Social media is less help to business than you might think
Social conformity does not last. In order to get people to change their mind about your business, you need to be constantly in their mind.
Tidy offices mean better web use
Visual distractions in the workplace could make your use of the web less focused and more difficult.
Advertisers lose trust as people age
Advertising is not trusted by most people and as people get older they learn to trust advertisers even less
Sales from social media depend largely on time spent
Study shows that time spent on social media is related to sales. Most business are wasting their time on social media. You need to spend 40 hours a week.
Focus on the “power of one” to transform your business
The wide array of services online is destroying our ability to focus. Choosing just one service for each task will transform your business.
Nigel Farage teaches you how to do Internet Marketing
Nigel Farage of UKIP celebrates electoral victories demonstrating at the same time what politicians and online businesses fail to do well.
Online marketing brings businesses quality, but offline brings quantity
Offline marketing brings many more leads than online marketing, But the quality of leads generated online is superior, says new study.
Website distractions dramatically reduce your productivity
The Internet is distracting you from work more than you think. Even a few seconds of distraction destroys productivity.
First impressions matter for brand loyalty
People make up their mind whether or not to stick with a brand from the first experience they have with the company
Search engines manipulate your thinking
Search engine results pages alter your thinking. Biased results can change your views.
Eye tracking studies could be of limited help
People can see and remember much more than they can report. As a result website eye-tracking studies only offer a partial help.
Instant recognition leads to online success
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
You need to add your content at the weekend – whoops…!
Blogging at the weekends could be beneficial if you want more people to share your content on social networks.