Facebook is down….call the emergency services…!
People love something so much it is an emergency if it goes wrong. Do people love your business enough to call the police when it is not available?
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Mobile shopping is just too risky for most people
Mobile retails suffers because of small screen sizes, limiting the extent of information people get, increasing their risk of purchase.
Fast and fresh content is what websites visitors value most
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say …
Print still wins in these days of digital
Even though we are surrounded by digital information, people still prefer print for many purposes
How to make your free offers more valuable
Free offers can have low value in the mind of consumers. Here’s how to make them thing your free offer is quite valuable.
Why your web business might not need a charismatic leader
Charismatic leadership works – but only for a short time. Solid reliability is more important.
5 Psychological Reasons for Not Blogging
People give all sorts of reasons why they cannot blog. Here are the top five psychologically derived excuses.
Once upon a time, a website grabbed a man by the throat
Storytelling on websites is the way to really engage and capture your visitor. Indeed, when you tell a story they experience it and feel it.
It takes 10,000 hours to be a successful blogger – really?
To be a successful blogger you need to start as soon as you can and keep on doing it. Start now and blog each day and you will get better.
Five psychological reasons why the M&S new website has problems
The new M&S website is failing to attract sales in spite of a £150m overhaul. What went wrong with the psychology of the new site?
Your boss uses social media more than you do
Research shows that company bosses like to use social networks at the same time as telling their staff to stop using them Company bosses have been shown as somewhat “two-faced” in a new study about the way business people use social media. Company bosses have been shown to be avid …
Make your site palatable with something people will relish
Words that focus the brain on taste appear to engage people more making them more connected to your web content.
Internet users are like Luis Suárez
Luis Suárez may be a regular biter, but it is the same psychology as many people who use the Internet – an issue with impulse control
Online you must write proper, like, you-know-what-I-mean, init?
The way you write online influences what people think about you.
Written blogs more trustworthy than video
People trust the written word more than spoken words. If you want to be trusted online you must write.