Why your web business might not need a charismatic leader
Charismatic leadership works – but only for a short time. Solid reliability is more important.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
5 Psychological Reasons for Not Blogging
People give all sorts of reasons why they cannot blog. Here are the top five psychologically derived excuses.
Once upon a time, a website grabbed a man by the throat
Storytelling on websites is the way to really engage and capture your visitor. Indeed, when you tell a story they experience it and feel it.
It takes 10,000 hours to be a successful blogger – really?
To be a successful blogger you need to start as soon as you can and keep on doing it. Start now and blog each day and you will get better.
Five psychological reasons why the M&S new website has problems
The new M&S website is failing to attract sales in spite of a £150m overhaul. What went wrong with the psychology of the new site?
Your boss uses social media more than you do
Research shows that company bosses like to use social networks at the same time as telling their staff to stop using them Company bosses have been shown as somewhat “two-faced” in a new study about the way business people use social media. Company bosses have been shown to be avid …
Make your site palatable with something people will relish
Words that focus the brain on taste appear to engage people more making them more connected to your web content.
Internet users are like Luis Suárez
Luis Suárez may be a regular biter, but it is the same psychology as many people who use the Internet – an issue with impulse control
Online you must write proper, like, you-know-what-I-mean, init?
The way you write online influences what people think about you.
Written blogs more trustworthy than video
People trust the written word more than spoken words. If you want to be trusted online you must write.
Email is not your enemy
Email critics are getting ever louder, but email is not the problem; job design is the problem.
Focus your website on who writes it not the content itself
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
England needs LESS football talent to win World Cup
World Cup teams packed with talent could be less successful than others. The same is true for your business website development team.
London Cabbies Show Poor Internet Knowledge
London Cabbies are protesting about Uber – but this was an entirely predictable service that should have been foreseen.
Selfies create the wrong impression about you
Online photos can give people the wrong impression about you. They need to meet you face to face.