Too much choice can harm your business
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Weekend work no longer an option
More retweets happen on a Sunday, showing that for businesses this is the day when they should be most conversational online.
No wonder the retail sector is in a mess
Retail is becoming increasingly fragmented as store owners fail to respond to consumer demands.
What Windows 10 means for your website
Microsoft announces Windows 10, effectively admitting Windows 8 was a mistake. Don’t make the same error on your website.
Is email marketing successful or just plain easy?
Email marketing continues to be the most highly rated form of Internet marketing. But that might be because it is easy.
Why do businesses send such stupid emails?
Brands send out emails which do not get opened in spite of knowing what people really want.
Being available is more important than being different
Customers think you focus on them when you provide easy access to you and immediate help or support. Having a social media network is one of the least important requirements.
How to maintain long-distance social relationships
Maintaining social networking relationships can be tough – unless you are humble, according to new research
Why some people hate social networking and what to do about it
Social networking might make you feel “dirty” which is holding businesses back from gaining the benefits of such activities.
Nude photo hacking reveals problem for your business
Nude pictures leaked from iCloud are only the tip of the online security issues facing website owners.
Tesco troubles teach website owners a lesson
Tesco is in trouble despite being Britain’s biggest retailer. The company’s problems provide a warning for online retail.
What are the two top online methods for generating leads?
Generating sales leads is best done using offline methods, according to research. But there are two standout methods of online lead generation that work.
Don’t be fooled by the trend for advertising
Major web companies are switching to advertising instead of subscription models. But that only works if you have hundreds of millions of users.
Email marketing should be even more personal
Personalisation of email marketing doesn’t go far enough. To gain more engagement you need to make it even more personal and individual.
Online is good, face-to-face is better
Research shows that even though online communication is greatly appreciated, people still prefer face-to-face