Why some people hate social networking and what to do about it
Social networking might make you feel “dirty” which is holding businesses back from gaining the benefits of such activities.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Nude photo hacking reveals problem for your business
Nude pictures leaked from iCloud are only the tip of the online security issues facing website owners.
Tesco troubles teach website owners a lesson
Tesco is in trouble despite being Britain’s biggest retailer. The company’s problems provide a warning for online retail.
What are the two top online methods for generating leads?
Generating sales leads is best done using offline methods, according to research. But there are two standout methods of online lead generation that work.
Don’t be fooled by the trend for advertising
Major web companies are switching to advertising instead of subscription models. But that only works if you have hundreds of millions of users.
Email marketing should be even more personal
Personalisation of email marketing doesn’t go far enough. To gain more engagement you need to make it even more personal and individual.
Online is good, face-to-face is better
Research shows that even though online communication is greatly appreciated, people still prefer face-to-face
Should you start collecting more online friends?
How many online friends should you have? Research shows that the more you have the richer you could become.
Amazon demonstrates it misunderstands pricing
Amazon’s dispute with Hachette reveals a lack of understanding about how people respond to pricing
People decide to trust your website in an instant
People decided whether or not your website or online business is trustworthy before they are consciously aware of what is on the page.
Facebook is down….call the emergency services…!
People love something so much it is an emergency if it goes wrong. Do people love your business enough to call the police when it is not available?
Mobile shopping is just too risky for most people
Mobile retails suffers because of small screen sizes, limiting the extent of information people get, increasing their risk of purchase.
Fast and fresh content is what websites visitors value most
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say …
Print still wins in these days of digital
Even though we are surrounded by digital information, people still prefer print for many purposes
How to make your free offers more valuable
Free offers can have low value in the mind of consumers. Here’s how to make them thing your free offer is quite valuable.