Customers want to hear from you by email, not by phone
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Social traffic becomes more polarised in a year
Most sharing is now done on Facebook with the other social sites seeing a significant drop in material shared in the past year.
Switch off the Internet every day to preserve your brain
Using the Internet at all times of the day and night could potentially dramatically reduce your cognitive abilities.
Get writing – people prefer articles
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
Should you “stress test” your website?
European banks have failed a “stress test” but what about your website? Does it stand up to the stresses and strains it might face?
Are your frightened by the Internet?
A survey of people’s fears shows that concerns about the Internet are significant. What does that mean for your business?
Too much choice can harm your business
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.
Weekend work no longer an option
More retweets happen on a Sunday, showing that for businesses this is the day when they should be most conversational online.
No wonder the retail sector is in a mess
Retail is becoming increasingly fragmented as store owners fail to respond to consumer demands.
What Windows 10 means for your website
Microsoft announces Windows 10, effectively admitting Windows 8 was a mistake. Don’t make the same error on your website.
Is email marketing successful or just plain easy?
Email marketing continues to be the most highly rated form of Internet marketing. But that might be because it is easy.
Why do businesses send such stupid emails?
Brands send out emails which do not get opened in spite of knowing what people really want.
Being available is more important than being different
Customers think you focus on them when you provide easy access to you and immediate help or support. Having a social media network is one of the least important requirements.
How to maintain long-distance social relationships
Maintaining social networking relationships can be tough – unless you are humble, according to new research
Why some people hate social networking and what to do about it
Social networking might make you feel “dirty” which is holding businesses back from gaining the benefits of such activities.