First impressions matter for brand loyalty
People make up their mind whether or not to stick with a brand from the first experience they have with the company
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Search engines manipulate your thinking
Search engine results pages alter your thinking. Biased results can change your views.
Eye tracking studies could be of limited help
People can see and remember much more than they can report. As a result website eye-tracking studies only offer a partial help.
Instant recognition leads to online success
Online success is linked to offline brand recognition which works best when it is a single word. Associate your business with one word.
You need to add your content at the weekend – whoops…!
Blogging at the weekends could be beneficial if you want more people to share your content on social networks.
Is Google really to blame for your web performance?
Can you really blame Google for your website problems? Too many people try that, when they should look at their own behaviour first.
Do you have a content marketing pathway?
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
Go for a walk before writing a blog post
Walking appears to boost creativity significantly – and that creative boost continues even after you have sat down to start writing a blog.
Local shoppers are mobile focused
People are more likely to buy when the search locally on a mobile phone than on any other device.
Polite customers help you sell more
Reviews that include politeness are valuable in increasing sales and value.
Email Marketing Tops Online Selling Methods
Email marketing consistently comes out as the best method of generating sales online. It is significantly better than social media.
Where is your website in the buying cycle?
Positioning your website so that it matches your visitor’s expectation is essential now that people make up their mind to stay in seconds.
Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
People do what other nearby people do
If your website uses the principles of “provincial norms” you will get more activity, perhaps more sales. People are most likely to adopt behaviours of those around them.