Is Google really to blame for your web performance?
Can you really blame Google for your website problems? Too many people try that, when they should look at their own behaviour first.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Do you have a content marketing pathway?
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
Go for a walk before writing a blog post
Walking appears to boost creativity significantly – and that creative boost continues even after you have sat down to start writing a blog.
Local shoppers are mobile focused
People are more likely to buy when the search locally on a mobile phone than on any other device.
Polite customers help you sell more
Reviews that include politeness are valuable in increasing sales and value.
Email Marketing Tops Online Selling Methods
Email marketing consistently comes out as the best method of generating sales online. It is significantly better than social media.
Where is your website in the buying cycle?
Positioning your website so that it matches your visitor’s expectation is essential now that people make up their mind to stay in seconds.
Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
People do what other nearby people do
If your website uses the principles of “provincial norms” you will get more activity, perhaps more sales. People are most likely to adopt behaviours of those around them.
Why you need to redesign your web pages
Perceptual overload is common in web pages. It means your visitors are effectively blinded by what you are showing them.
Most businesses could collapse in the next decade
Research shows that businesses are unprepared for the current digital world, let alone considering how they will cope with the digital future.
Forget search engines – they are wasting your time
Search engine visitors are the least valuable for websites, being the least engaged you can get.
Websites dominate for shoppers
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
Sainsbury’s results show how not to sell
Sainsbury’s results show drop in sales. Focusing on price is the problem.