Why you need to redesign your web pages
Perceptual overload is common in web pages. It means your visitors are effectively blinded by what you are showing them.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Most businesses could collapse in the next decade
Research shows that businesses are unprepared for the current digital world, let alone considering how they will cope with the digital future.
Forget search engines – they are wasting your time
Search engine visitors are the least valuable for websites, being the least engaged you can get.
Websites dominate for shoppers
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
Sainsbury’s results show how not to sell
Sainsbury’s results show drop in sales. Focusing on price is the problem.
What missing flight MH370 tells us about your website
The disappearance of flight MH370 is a complete mystery. When there is an information vacuum people seek to fill it.
World Wide Web – is it really 25 years old?
Who invented the World Wide Web? When was the World Wide Web invented? Today these questions get definitive answers but who knows what the next 25 years will bring?
Get people to press buttons on your website
When people press buttons they feel involved with your website. But it has a long-lasting impact, according to research, improving perceived value.
Grumpy Cat: The psychology behind cat videos
Grumpy Cat is an Internet sensation and this article explains the psychology behind this million-dollar feline success.
3 Ways to increase email open rates
Email open rates are falling, yet some industries outperform others significantly. Learning from those sectors shows three things you must do to boost email open rates.
Do not tell me you cannot produce enough content..!
Content marketing is essential online but many people say they cannot produce enough of it. These are the same people who manage to write thousands of words every day…!
Smartphones cause retail problems and opportunities
Smartphone users price compare within stores causing difficulties for bricks and mortar retailers. But smartphone users also love being approached on their device with coupons.
Shoppers force changes in online retail
Online retailers are being squeezed as shoppers focus their activity with fewer and fewer sites. Research shows that most online shopping is now done with fewer than five different websites.
Twitter is NOT a social network after all
Research shows that most activity on Twitter is non-conversational. Even if it is two-way, it is so short-lived it is not truly social.
How to stop people choosing low prices on a web page
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.