What missing flight MH370 tells us about your website
The disappearance of flight MH370 is a complete mystery. When there is an information vacuum people seek to fill it.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
World Wide Web – is it really 25 years old?
Who invented the World Wide Web? When was the World Wide Web invented? Today these questions get definitive answers but who knows what the next 25 years will bring?
Get people to press buttons on your website
When people press buttons they feel involved with your website. But it has a long-lasting impact, according to research, improving perceived value.
Grumpy Cat: The psychology behind cat videos
Grumpy Cat is an Internet sensation and this article explains the psychology behind this million-dollar feline success.
3 Ways to increase email open rates
Email open rates are falling, yet some industries outperform others significantly. Learning from those sectors shows three things you must do to boost email open rates.
Do not tell me you cannot produce enough content..!
Content marketing is essential online but many people say they cannot produce enough of it. These are the same people who manage to write thousands of words every day…!
Smartphones cause retail problems and opportunities
Smartphone users price compare within stores causing difficulties for bricks and mortar retailers. But smartphone users also love being approached on their device with coupons.
Shoppers force changes in online retail
Online retailers are being squeezed as shoppers focus their activity with fewer and fewer sites. Research shows that most online shopping is now done with fewer than five different websites.
Twitter is NOT a social network after all
Research shows that most activity on Twitter is non-conversational. Even if it is two-way, it is so short-lived it is not truly social.
How to stop people choosing low prices on a web page
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
Five failings of Internet Marketers
Internet marketers make some pretty dumb mistakes. Here are the top five failings and errors of Internet marketers.
Social networks could be bad for your future business
Social networks allow us to learn from each other. But the more we rely on social learning, the less we produce new ideas.
Winning awards can work against your business
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
Customers like cool stuff – but not for long
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
Five online safety tips for business
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.