Company websites are history
Company websites are no getting less and less traffic as people look elsewhere for business information. Focusing on a corporate website is a waste of time for many businesses.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Stop specialising to get more business
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.
Facebook: The Psychology of a Ten Year Old
Facebook is 10 years old today. But what can we expect from a 10-year-old? What is the psychology of this age?
Are You Facing A Digital Disadvantage?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
Is your business missing the most obvious technology?
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online …
A simple way to measure your online connectivity
How well connected are you online? A simple test will reveal the depth of your connections and how close are the relationships you have.
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.
Stan Collymore Deserves YOUR support
Stan Collymore has received terrible abuse on Twitter and has complained the company has done little about it. The company could do something by funding a major educational campaign.
How to sell a product – make it shiny…!
How to sell a product involves making people want it. This article looks at research explaining why products must be shiny to sell more.
Reviewing what you know about the Internet helps
The Internet continues to change and grow on a daily basis. Keeping up can be a problem. But reviewing what you know can help.
Marketing targets cannot be missed
Targeting your online marketing efforts is vital. More than ever people respond negatively to marketing that is not precisely to their requirements.
Superficial website rankings matter after all
Rankings in “top 10” listing might seem fake and not worth the bother, but it appears they do have an impact on customer perceptions. You need to be in appropriate lists.
Good pictures are essential for your website
People can identify an image within 13 milliseconds meaning they know what your website is about before they are consciously aware