How to sell a product – make it shiny…!
How to sell a product involves making people want it. This article looks at research explaining why products must be shiny to sell more.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Reviewing what you know about the Internet helps
The Internet continues to change and grow on a daily basis. Keeping up can be a problem. But reviewing what you know can help.
Marketing targets cannot be missed
Targeting your online marketing efforts is vital. More than ever people respond negatively to marketing that is not precisely to their requirements.
Superficial website rankings matter after all
Rankings in “top 10” listing might seem fake and not worth the bother, but it appears they do have an impact on customer perceptions. You need to be in appropriate lists.
Good pictures are essential for your website
People can identify an image within 13 milliseconds meaning they know what your website is about before they are consciously aware
Supermarkets only have themselves to blame
Supermarkets have focused too much on price, commoditising their goods and making people want cheaper instead of quality.
Switch off the Internet to reduce work errors
Short term interruptions such as emails or Tweets can derail concentration which leads to errors at work. Switching off access to the web can boost productivity.
Why CEOs must use social media
Staff are less likely to want to change unless the boss also changes. Research confirms that change happens when leaders inspire that change by doing it themselves.
Good packaging is essential to sell more online
Packaging of items sold is more influential than retailers might think. New research shows that packaging trumps prior consumer decisions.
Time to organise your social networks
People automatically ditch people from their social networks to maintain a standard number of contacts. Without editing your networks you could remove connections you want to keep.
Knowledgeable websites sell more
Sites that demonstrate they are knowledgeable sell more than sites that focus merely on sales. This means having lots of content on your website which is not sales oriented.
Time to tell your web visitors a story
Stories have a powerful way of ensuring your message sticks. Research suggests that if you use stories people remember your website longer.
Season’s Greetings – 2013
Wishing you all the compliments of the season – if you celebrate it, a Happy Christmas. In the spirit of giving at this time of year, I would like to offer you a “Free Gift“. My weekly newsletter is full of business advice and tips and is published each week, …
Customised websites do better online
Customisation of websites means that people stick around longer and like your company more.