A simple way to measure your online connectivity
How well connected are you online? A simple test will reveal the depth of your connections and how close are the relationships you have.
Blog posts and articles on business psychology
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.
Stan Collymore Deserves YOUR support
Stan Collymore has received terrible abuse on Twitter and has complained the company has done little about it. The company could do something by funding a major educational campaign.
How to sell a product – make it shiny…!
How to sell a product involves making people want it. This article looks at research explaining why products must be shiny to sell more.
Reviewing what you know about the Internet helps
The Internet continues to change and grow on a daily basis. Keeping up can be a problem. But reviewing what you know can help.
Marketing targets cannot be missed
Targeting your online marketing efforts is vital. More than ever people respond negatively to marketing that is not precisely to their requirements.
Superficial website rankings matter after all
Rankings in “top 10” listing might seem fake and not worth the bother, but it appears they do have an impact on customer perceptions. You need to be in appropriate lists.
Good pictures are essential for your website
People can identify an image within 13 milliseconds meaning they know what your website is about before they are consciously aware
Supermarkets only have themselves to blame
Supermarkets have focused too much on price, commoditising their goods and making people want cheaper instead of quality.
Switch off the Internet to reduce work errors
Short term interruptions such as emails or Tweets can derail concentration which leads to errors at work. Switching off access to the web can boost productivity.
Why CEOs must use social media
Staff are less likely to want to change unless the boss also changes. Research confirms that change happens when leaders inspire that change by doing it themselves.
Good packaging is essential to sell more online
Packaging of items sold is more influential than retailers might think. New research shows that packaging trumps prior consumer decisions.
Time to organise your social networks
People automatically ditch people from their social networks to maintain a standard number of contacts. Without editing your networks you could remove connections you want to keep.
Knowledgeable websites sell more
Sites that demonstrate they are knowledgeable sell more than sites that focus merely on sales. This means having lots of content on your website which is not sales oriented.