Online it is who you know that matters most

Lady Gaga has almost 16m fans on Facebook. My guess is she doesn’t know many of them. Over on Twitter, Britney Spears is “top of the pops” with almost 6m followers. Likewise, I suspect few of them are on her birthday card list. Meanwhile, the typical social networking user has …

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You need a wondering mind, not goals

A question is better than a target if you want to succeed online Barack Obama had a clear vision of his future apparently – as President of the United States of America. Similarly, the Olympic athlete Linford Christie had the single-minded goal of winning the 100m. And countless business students …

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To write a great blog – read lots

Surround yourself withbooks to write better blogs Children who write well at school all share a common feature – their homes are filled with books. Ask any primary school teacher and they’ll tell you they can work out what a child’s home life is like simply from things like how …

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Take care when you comment online

Freud had a word for it, but for many people it is a difficult word – “Fehlleistungen”. Today we call it a “Freudian Slip” and it happens when we say one thing which reveals our “true desires” when we should say something else. For instance, we might want to say …

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Speedy websites are food for thought

Fast food makes you think fast – so will fast websites I am writing this as fast as I can because I know you want to read it quickly. OK, old joke I know, but….there is a point. Honest. I have just primed your mind to think of speed and …

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Google wants to control your website – and that is good news

The links your website delivers could ultimately be determined by Google. But go with that and you could dramatically increase your own website traffic. Who is in charge of your website? Probably, you think you are – but actually that’s not true. In fact, if your website is successful your …

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3 Reasons why you should blog even if you have nothing to say

Can’t think of anything to write on your blog? Write something..! Anything is better than nothing. More than 3m people have been affected by the dreadful floods in Pakistan. It is shocking news and I am sure your heart goes out to them – and perhaps your cash. Our TV …

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You must hold conversations with your website readers

Listening and speaking gets our minds in sync. Can you achieve that online? yes you can..! Hello, how are you? Hope all is well in your world today. It’s a bit dreary here at the moment, weather-wise, but I’m looking forward to a busy day. Later on, I’m off to …

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Online shoppers prepared to sell you their privacy

People would rather keep their cash to themselves Online shoppers don’t like paying for material they have previously had for nothing. And Internet users in the UK are the most miserly in the world. A new study shows that eight out of ten people would go elsewhere rather than pay …

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People want you to give them a deal online

People are always on the lookout for a bargain. Do you offer them? Prime Minister David Cameron and Business Secretary Vince Cable are in India right now doing deals. True, they are encouraging inwards investment in the UK from one of the world’s fastest growing economies, but while they are …

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Numbers mean a lot to your customers

Which is the best way to present numbers on your website? Tony Hayward, the departing Chief Executive of BP, is a man full of numbers. He has been with the company for 28 years. On his watch, BP had to spend £19bn on capping a leaking oil well. And, perhaps …

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Bookshops beware – ebooks are on the march

The New Amazon Kindle DX When Jeff Bezos launched Amazon.co.uk on 15th October 1998 he was told it would never work, because people in Britain preferred to shop in “real bookshops”. Presumably, with Amazon just reporting quarterly income of almost $7bn, those critics are eating their proverbial hats. Online book …

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Social media just got a whole lot clearer

One of the main difficulties with the online social world is the dazzling array of different services and websites you can use. Just how do they all fit together? Which ones do what kinds of jobs? Whenever I meet people and talk to them about social media they are often …

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Website visitors are less valuable than money

Would you rather have paying customers or visitors? Rupert Murdoch is unlikely to be crying himself to sleep at night. Indeed, I’m guessing he gets his rest quite easily at the moment. While the rest of the world debates the impact of the “Times Paywall”, Mr Murdoch is happily banking …

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