Creativity is vital to your business

One set is much the same as another on TV; the Friday Night With Jonathan Ross set, will it be much different at ITV? TV Presenter Jonathan Ross must be laughing all the way to his bank; indeed he may even tell us on Twitter. Today, ITV has confirmed it …

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Five powerful reasons why you should start blogging

Bloggers are right; there is a powerful case for blogging. Yet, blogging is seen as a bit of a “side issue” online – most companies do not have a blog and most blogs are personal affairs, rather than business related. But that doesn’t mean you should ignore them. In fact, …

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Advertising cannot boost a bad reputation

Hands up…who likes Vodafone? Aha…some people clearly do not think they are the greatest mobile phone company on earth. In fact, in terms of market share, they are not; they used to be Number One, now they are dropping around Europe – so much so that pay has been linked …

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Feelings do not help boost online sales, but feeling does

The power of sensation is more important than we might realise online Are you sitting comfortably? Then we’ll begin. British people of a certain age (my age…!) will remember those words fondly. They are the words used at the beginning of the children’s radio programme, “Listen With Mother“, which the …

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Give your shoppers bananas to increase sales

If only the shoppers could eat them first – they would buy more of them…! Chimpanzees are not so daft; they eat bananas. There’s a lot to be said for this fruit – it has loads of vitamins and minerals, is high in fibre and is low in fat. Not …

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Online procrastination will not succeed

Frank Fenner is an eminent Australian scientist; he is not some “whacky weirdo”. He helped eradicate smallpox from the world and is a Fellow of the Royal Society – an accolade that is not won easily. So, we need to sit up and take notice when he says that “humans …

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Online is not always best

Rolf Harris is an extraordinary entertainer, but as anyone who was at Glastonbury yesterday will no doubt say, “you had to be there” to truly understand how this 80-year-old wowed the crowds last night. Even though you could have seen him on TV, caught up with his “Two Little Boys” …

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Get higher fees by using social networks

Engaging in social media could boost your income Peter Morgan is the Director of Communications at Rolls Royce – and he is not a fan of social media. Indeed, at a recent corporate communications meeting he largely said it was a waste of time. He was scathing about the potential …

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Website reviews might not help after all

Product reviews might only help sell if they all say the same thing The one thing that the England football team can be sure of is the fact that all the headlines in the British press say the same thing – “rubbish”. They are consistent in their view of the …

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Online shopping – it is worse than we thought

Your business needs more people to buy rather than to visit your site Prime Minister David Cameron said last week that the UK budget deficit was worse than we thought. Then a week later the new “Fiscal Watchdog” downgraded the growth predictions for our economy. Now, today, we know that …

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Web could come to rescue of BP

BP Group Chief Executive Tony Hayward discusses the operation with a US Coast Guard – Picture reproduced with thanks © BP p.l.c. BP’s embattled CEO, Tony Hawyard is no doubt working hard to boost the company’s reputation following the oil crisis which started on 20th April 2010. Week after week …

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Your customers want to return what they have bought from you

Would you like the Vuvuzela sent back…? (Picture courtesy: Flowcomm Television viewers the world over are almost united in wanting a single product returned, sent back to the manufacturers, never to be used again. It is, of course, the Vuvuzela, which is responsible for the constant droning racket at every …

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Leave your office to market your website

Can people see you in the “real world”? if not they might not think so highly of your online business The Prime Minister, David Cameron, was cheered by troops in Afghanistan yesterday as he thanked them for the work they are doing. Of course, in reality, his policy is the …

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You really need to take a break from the web

The Chief Executive of Brighton Council, John Barradell, has been in hot water this week after a little bit of creativity went too far. The Council was looking for “strategy directors” and wanted people who were keen to consider change, people who did not want to accept things the way …

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People you have never heard of could do your blog a great deal of good

David Walliams with his on-screen partner Matt Lucas; how much did they influence each other’s choice of off-screen partner? Pic courtesy: http://www.flickr.com/photos/admiralty Newly-weds David Walliams and Lara Stone are clearly very much in love. But did they choose each other because they fell in love, or were they influenced by …

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