Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
You don’t need a dictionary to choose your words; your personality does that for you Identity thieves beware – the chances are you give yourself away online much more easily than you think. We exhibit our personalities through the very words we choose and so the kind of words we …
Your online customers are really only interested in vouchers and special offers Social networkers are a savvy lot – that means you and me and you and all your customers and potential clients; everyone, in fact. According to a new study by LinkShare almost all forms of advertising fail to …
The referee might miss a foul depending on the direction of play. Will your website miss visitors in the same way? Fact. Football referees are biased. Those players in the World Cup who cry “foul” when the referee finds against them could well be right, according to a new study …
One set is much the same as another on TV; the Friday Night With Jonathan Ross set, will it be much different at ITV? TV Presenter Jonathan Ross must be laughing all the way to his bank; indeed he may even tell us on Twitter. Today, ITV has confirmed it …
Bloggers are right; there is a powerful case for blogging. Yet, blogging is seen as a bit of a “side issue” online – most companies do not have a blog and most blogs are personal affairs, rather than business related. But that doesn’t mean you should ignore them. In fact, …
Hands up…who likes Vodafone? Aha…some people clearly do not think they are the greatest mobile phone company on earth. In fact, in terms of market share, they are not; they used to be Number One, now they are dropping around Europe – so much so that pay has been linked …
The power of sensation is more important than we might realise online Are you sitting comfortably? Then we’ll begin. British people of a certain age (my age…!) will remember those words fondly. They are the words used at the beginning of the children’s radio programme, “Listen With Mother“, which the …
If only the shoppers could eat them first – they would buy more of them…! Chimpanzees are not so daft; they eat bananas. There’s a lot to be said for this fruit – it has loads of vitamins and minerals, is high in fibre and is low in fat. Not …
Frank Fenner is an eminent Australian scientist; he is not some “whacky weirdo”. He helped eradicate smallpox from the world and is a Fellow of the Royal Society – an accolade that is not won easily. So, we need to sit up and take notice when he says that “humans …
Rolf Harris is an extraordinary entertainer, but as anyone who was at Glastonbury yesterday will no doubt say, “you had to be there” to truly understand how this 80-year-old wowed the crowds last night. Even though you could have seen him on TV, caught up with his “Two Little Boys” …
Engaging in social media could boost your income Peter Morgan is the Director of Communications at Rolls Royce – and he is not a fan of social media. Indeed, at a recent corporate communications meeting he largely said it was a waste of time. He was scathing about the potential …
Product reviews might only help sell if they all say the same thing The one thing that the England football team can be sure of is the fact that all the headlines in the British press say the same thing – “rubbish”. They are consistent in their view of the …
Your business needs more people to buy rather than to visit your site Prime Minister David Cameron said last week that the UK budget deficit was worse than we thought. Then a week later the new “Fiscal Watchdog” downgraded the growth predictions for our economy. Now, today, we know that …
BP Group Chief Executive Tony Hayward discusses the operation with a US Coast Guard – Picture reproduced with thanks © BP p.l.c. BP’s embattled CEO, Tony Hawyard is no doubt working hard to boost the company’s reputation following the oil crisis which started on 20th April 2010. Week after week …
Would you like the Vuvuzela sent back…? (Picture courtesy: Flowcomm Television viewers the world over are almost united in wanting a single product returned, sent back to the manufacturers, never to be used again. It is, of course, the Vuvuzela, which is responsible for the constant droning racket at every …