Facebook is good for you

Ooh look at me…! Aha that feels better…! In spite of all the brouhaha about the killer Raoul Moat on Facebook the social networking site is not as negative as you might think. New research shows that it is actually quite good for you. Cornell University psychologists looked at the …

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Vary your daily routine online to improve your business

The way Tiger Woods practises golf could be a lesson to online business owners At precisely nine minutes past nine tomorrow morning Tiger Woods will be standing on the First Tee at St Andrews with playing partner Justin Rose in a bid to win the Open Golf championship. No doubt …

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Facebook statistics don’t always tell the truth

View more presentations from bakerannem. Teenagers are giving up on Facebook – at least that’s what some of the statistics would have you believe. But like all statistics there are some hidden facts behind them. Let’s look at the facts we do know. According to Facebook themselves – and they …

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You cannot hide yourself online

You don’t need a dictionary to choose your words; your personality does that for you Identity thieves beware – the chances are you give yourself away online much more easily than you think. We exhibit our personalities through the very words we choose and so the kind of words we …

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More evidence that online advertising does not work

Your online customers are really only interested in vouchers and special offers Social networkers are a savvy lot – that means you and me and you and all your customers and potential clients; everyone, in fact. According to a new study by LinkShare almost all forms of advertising fail to …

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Biased football referees prove value of website redesign

The referee might miss a foul depending on the direction of play. Will your website miss visitors in the same way? Fact. Football referees are biased. Those players in the World Cup who cry “foul” when the referee finds against them could well be right, according to a new study …

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Creativity is vital to your business

One set is much the same as another on TV; the Friday Night With Jonathan Ross set, will it be much different at ITV? TV Presenter Jonathan Ross must be laughing all the way to his bank; indeed he may even tell us on Twitter. Today, ITV has confirmed it …

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Five powerful reasons why you should start blogging

Bloggers are right; there is a powerful case for blogging. Yet, blogging is seen as a bit of a “side issue” online – most companies do not have a blog and most blogs are personal affairs, rather than business related. But that doesn’t mean you should ignore them. In fact, …

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Advertising cannot boost a bad reputation

Hands up…who likes Vodafone? Aha…some people clearly do not think they are the greatest mobile phone company on earth. In fact, in terms of market share, they are not; they used to be Number One, now they are dropping around Europe – so much so that pay has been linked …

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Feelings do not help boost online sales, but feeling does

The power of sensation is more important than we might realise online Are you sitting comfortably? Then we’ll begin. British people of a certain age (my age…!) will remember those words fondly. They are the words used at the beginning of the children’s radio programme, “Listen With Mother“, which the …

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Give your shoppers bananas to increase sales

If only the shoppers could eat them first – they would buy more of them…! Chimpanzees are not so daft; they eat bananas. There’s a lot to be said for this fruit – it has loads of vitamins and minerals, is high in fibre and is low in fat. Not …

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Online procrastination will not succeed

Frank Fenner is an eminent Australian scientist; he is not some “whacky weirdo”. He helped eradicate smallpox from the world and is a Fellow of the Royal Society – an accolade that is not won easily. So, we need to sit up and take notice when he says that “humans …

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Online is not always best

Rolf Harris is an extraordinary entertainer, but as anyone who was at Glastonbury yesterday will no doubt say, “you had to be there” to truly understand how this 80-year-old wowed the crowds last night. Even though you could have seen him on TV, caught up with his “Two Little Boys” …

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Get higher fees by using social networks

Engaging in social media could boost your income Peter Morgan is the Director of Communications at Rolls Royce – and he is not a fan of social media. Indeed, at a recent corporate communications meeting he largely said it was a waste of time. He was scathing about the potential …

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Website reviews might not help after all

Product reviews might only help sell if they all say the same thing The one thing that the England football team can be sure of is the fact that all the headlines in the British press say the same thing – “rubbish”. They are consistent in their view of the …

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