Why you need to say sorry online

David Miliband merely needs to say “sorry” and we’ll all feel better David Miliband might do better in the forthcoming elections for Labour Leader if he were to say one word – sorry. At the moment, however, he is in “attack mode” calling the Liberal Democrats hypocrites and claiming the …

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Twitter is not a new idea

The celebrity Tweeter, Amanda Holden, was “told off” last night by her producers at ITV for using her mobile during Britain’s Got Talent this week to send tweets. Apparently she was seen on camera sending her little messages during the live show. How do we know she was told off? …

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You are no longer in charge of your brand

BP share prices plummets (Picture from Yahoo! Finance) Imagine for a moment your job is CEO of BP and you take a look at the latest share price for your company. This chart doesn’t make you feel too good does it? Then imagine doing a blog search on Google for …

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The sun is shining and I bet you do not want to blog

Who wants to blog on a sunny day? The sun is shining, there is not a cloud in the sky and the last thing you want to do is write a blog post. You’d much rather be outside, relaxing with a refreshing glass of your favourite tipple by your side …

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Depressed students reveal value of email

Students appear to be more depressed than we ever thought possible. A new study shows that around 15% of college students suffer from depression – significantly more than the 10% found in previous studies. But the “twist” in this new research is that the data was collected only via email. …

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Your blog will succeed after you cross your fingers

Theo Walcott probably had his fingers crossed this morning hoping that he’d be selected to play for England in the World Cup in South Africa next week. Unfortunately it didn’t seem to do him any good; he wasn’t chosen for the championships and will now have to watch his team …

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How to create pictures from sound on your website

People will listen to your website even if it has no sound Hear this – your brain is infected with sound..! That’s right, new research from Canada suggests that almost all of us have had a sound virus in our brains at some stage. You hear a song on the …

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Your customers will repeatedly buy the same product from you

Boyzone’s Ronan Keating could give you a lesson in selling more online products Boyzone’s cheating Ronan Keating has been in a bit of bother this weekend after his wife found text messages on his phone between her hubbie and his alleged mistress. But in spite of the negative headlines his …

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Online shops need to enter the real world

Most shopping is done offline; shouldn’t your products and services be there…? Shoppers are spending more money than they did a year ago. Even though we’ve had the credit crunch, sales over the past year increased in value by almost 5%, in spite of only a 1.8% rise in volume. …

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Employees prefer free social networking to extra pay

Some commentators would have you believe that the Internet is the root of all evil. They cite the evidence produced earlier this week which shows that we are spending more hours online than ever before and that the bulk of that time is spent on social networking sites, like Facebook. …

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How to avoid the Tiger Woods effect online

We are more likely to support something when it has several positive associations than when it has just one Tiger Woods has announced he will be playing at The Open Championship at St Andrews in a couple of months time. That is a double edged sword for the Royal & …

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Successful bloggers are helpful people

Babies prefer helpful people to the nastier kind. New research from Yale University’s Infant Cognition Center shows that in almost all cases babies as young as six months old show a distinct preference for things which help others. In the experiments, puppets and objects are shown trying to achieve something, …

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Online shops fail to predict customer behaviour

The Political Editor of Sky News, Adam Boulton, is now a YouTube sensation after his live TV spat with Labour Party adviser, Alistair Campbell. “Don’t keep saying what I think,” yelled Mr Bolton, “don’t keep telling me what I think.” There is no love lost between these two anyway; but …

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Email marketers taken to task for failing and being wrong

We love email – so why don’t more companies get it right? People like receiving emails. In spite of all the hype about spam and “phishing attacks”, email is still one of the most loved aspects of the Internet. Indeed, recent research by the Direct Marketing Association shows that people …

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