Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Most shopping is done offline; shouldn’t your products and services be there…? Shoppers are spending more money than they did a year ago. Even though we’ve had the credit crunch, sales over the past year increased in value by almost 5%, in spite of only a 1.8% rise in volume. …
Some commentators would have you believe that the Internet is the root of all evil. They cite the evidence produced earlier this week which shows that we are spending more hours online than ever before and that the bulk of that time is spent on social networking sites, like Facebook. …
We are more likely to support something when it has several positive associations than when it has just one Tiger Woods has announced he will be playing at The Open Championship at St Andrews in a couple of months time. That is a double edged sword for the Royal & …
Babies prefer helpful people to the nastier kind. New research from Yale University’s Infant Cognition Center shows that in almost all cases babies as young as six months old show a distinct preference for things which help others. In the experiments, puppets and objects are shown trying to achieve something, …
The Political Editor of Sky News, Adam Boulton, is now a YouTube sensation after his live TV spat with Labour Party adviser, Alistair Campbell. “Don’t keep saying what I think,” yelled Mr Bolton, “don’t keep telling me what I think.” There is no love lost between these two anyway; but …
We love email – so why don’t more companies get it right? People like receiving emails. In spite of all the hype about spam and “phishing attacks”, email is still one of the most loved aspects of the Internet. Indeed, recent research by the Direct Marketing Association shows that people …
A standard WordPress page does not help your website visitors remember what is important WordPress is one of the most popular pieces of software around. Indeed, on WordPress.com there are over 11m blogs – and as for the number of websites that are built using WordPress.org, well it’s anyone’s guess. …
Deputy Prime Minister Nick Clegg and Prime Minister David Cameron seal their relationship in public as this still from the BBC News website shows The wedding guests were all arranged in the garden and then, as the sun shone and the birds sang, in walked the “happy couple”. Smiling, confident …
The people of Newbury, in Berkshire, must be keen grocery shoppers. In spite of the fact that this small market town has a population of only 30,000 people, Tesco has just opened it’s third store there. There is a massive Tesco Extra a mile or so South, there is a …
Outdoor advertising may as well be blank, for all the good it does for online firms Advertising executives are failing their customers it seems. New research shows that people want to find out more about the products and services being advertised, but those pesky ad designers are not helping them …
These people will make better use of Twitter and Facebook than many of their children Late tonight, all across the UK, groups of people will be getting together for a party to celebrate their, er, Party…! Strange as it may seem, but people do have fun on Election Night to …
Do you really want to be Number One? Or is it more trouble than it is worth? World Champion gymnast, Beth Tweddle, won even more medals at the weekend and was celebrating her achievements on BBC Radio Five Live this morning. But in a revealing phrase she said it is …
Ditherer. That’s the not-so-kind name given by many people to Gordon Brown. Remember a couple of years back? First he was going to have an election; then he wasn’t. If only, say his followers; after all Labour was riding very high in the polls at the time and he’d have …
Google is not a search engine – at least it’s not the way many people are using it. True, it can find you things – often unexpected and not always what you wanted. But, the latest information from Hitwise shows that most people are using Google merely as a “shorthand” …
RBS boss says bankers are paid to much; but that’s because of their brains The boss of RBS has scored a Gordon Brown-like “own goal”. The bank’s Chairman, Sir Philip Hampton, has admitted that city bankers are paid too much – “astonishingly high”, is what he said their salaries were. …