Online is not always best

Rolf Harris is an extraordinary entertainer, but as anyone who was at Glastonbury yesterday will no doubt say, “you had to be there” to truly understand how this 80-year-old wowed the crowds last night. Even though you could have seen him on TV, caught up with his “Two Little Boys” …

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Get higher fees by using social networks

Engaging in social media could boost your income Peter Morgan is the Director of Communications at Rolls Royce – and he is not a fan of social media. Indeed, at a recent corporate communications meeting he largely said it was a waste of time. He was scathing about the potential …

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Website reviews might not help after all

Product reviews might only help sell if they all say the same thing The one thing that the England football team can be sure of is the fact that all the headlines in the British press say the same thing – “rubbish”. They are consistent in their view of the …

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Online shopping – it is worse than we thought

Your business needs more people to buy rather than to visit your site Prime Minister David Cameron said last week that the UK budget deficit was worse than we thought. Then a week later the new “Fiscal Watchdog” downgraded the growth predictions for our economy. Now, today, we know that …

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Web could come to rescue of BP

BP Group Chief Executive Tony Hayward discusses the operation with a US Coast Guard – Picture reproduced with thanks © BP p.l.c. BP’s embattled CEO, Tony Hawyard is no doubt working hard to boost the company’s reputation following the oil crisis which started on 20th April 2010. Week after week …

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Your customers want to return what they have bought from you

Would you like the Vuvuzela sent back…? (Picture courtesy: Flowcomm Television viewers the world over are almost united in wanting a single product returned, sent back to the manufacturers, never to be used again. It is, of course, the Vuvuzela, which is responsible for the constant droning racket at every …

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Leave your office to market your website

Can people see you in the “real world”? if not they might not think so highly of your online business The Prime Minister, David Cameron, was cheered by troops in Afghanistan yesterday as he thanked them for the work they are doing. Of course, in reality, his policy is the …

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You really need to take a break from the web

The Chief Executive of Brighton Council, John Barradell, has been in hot water this week after a little bit of creativity went too far. The Council was looking for “strategy directors” and wanted people who were keen to consider change, people who did not want to accept things the way …

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People you have never heard of could do your blog a great deal of good

David Walliams with his on-screen partner Matt Lucas; how much did they influence each other’s choice of off-screen partner? Pic courtesy: http://www.flickr.com/photos/admiralty Newly-weds David Walliams and Lara Stone are clearly very much in love. But did they choose each other because they fell in love, or were they influenced by …

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Why you need to say sorry online

David Miliband merely needs to say “sorry” and we’ll all feel better David Miliband might do better in the forthcoming elections for Labour Leader if he were to say one word – sorry. At the moment, however, he is in “attack mode” calling the Liberal Democrats hypocrites and claiming the …

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Twitter is not a new idea

The celebrity Tweeter, Amanda Holden, was “told off” last night by her producers at ITV for using her mobile during Britain’s Got Talent this week to send tweets. Apparently she was seen on camera sending her little messages during the live show. How do we know she was told off? …

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You are no longer in charge of your brand

BP share prices plummets (Picture from Yahoo! Finance) Imagine for a moment your job is CEO of BP and you take a look at the latest share price for your company. This chart doesn’t make you feel too good does it? Then imagine doing a blog search on Google for …

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The sun is shining and I bet you do not want to blog

Who wants to blog on a sunny day? The sun is shining, there is not a cloud in the sky and the last thing you want to do is write a blog post. You’d much rather be outside, relaxing with a refreshing glass of your favourite tipple by your side …

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Depressed students reveal value of email

Students appear to be more depressed than we ever thought possible. A new study shows that around 15% of college students suffer from depression – significantly more than the 10% found in previous studies. But the “twist” in this new research is that the data was collected only via email. …

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Your blog will succeed after you cross your fingers

Theo Walcott probably had his fingers crossed this morning hoping that he’d be selected to play for England in the World Cup in South Africa next week. Unfortunately it didn’t seem to do him any good; he wasn’t chosen for the championships and will now have to watch his team …

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