Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Romantic or sexual imagery on your website can change the way your visitors think Do you remember those dreadful adverts that used to appear many years ago in newspaper columns and classified listings? They said things like: “SEX: Now that I’ve got your attention here’s our latest set of spanners …
If you go to the polling station to cast your vote in a couple of weeks, the chances are that your next door neighbour won’t be doing the same. Around 40% of people don’t bother to vote in UK General Elections. Many people think they are registered to vote, when …
Eric Schmidt, the Chief Executive Officer of Google disappointed investors yesterday as the company announced a dramatic rise in income. In the past three months, Google’s revenues have risen by a whopping 23% compared with the same period last year. But it wasn’t the CEO who announced it. In an …
Tonight’s historic “leaders debate” on ITV will probably be something of a let-down. The leaders are all over-rehearsed, knotted with nerves and fearful of making mistakes. Add to that the 76 rules of what can and cannot be done or said and you have a recipe for 90 minutes of …
How well do you know your online rights? What information should you give online to commercial suppliers? And what protections should you look for in the small print? These are areas where the Consumer Affairs section of the European Commission is hard at work. Ther eare several European laws in …
Most online advertisers are failing to gain anything as a result of their efforts. It has been known for some time that the average click-through rate of the typical display advert on a web page is around 0.2%. Now, a new study shows that Pay Per Click advertising, such as …
Politicians need to take note of Twitter if they want to succeed in the forthcoming General Election in the UK. A new service called “Tweetminster” is analysing all the political tweets and using that information to predict the result of the election. At the moment it is suggesting that the …
If 7m individuals visited your website each month would you be happy? Maybe; I guess it rather depends on who you are and how many people already visit. For the Daily Telegraph, however, this was seen as too small an audience. That’s a remarkable thought, considering the newspaper itself only …
If you don’t like the musical suggestion in the headline, here’s an alternative “Another one bites the dust”. Yet again, we’re seeing a major organisation – this time AOL – making a massive mess of things online. And you think they’d know better, considering they started out as an online …
Three men are asking you to trust them. Gordon Brown, David Cameron and Nick Clegg are going to be appealing to you over the coming weeks to put your trust in them. Which one do you trust the most with your future? Which one do you trust with your safety? …
Here’s an expirement you can conduct in your local shopping centre car park tomorrow. Print out 100 sheets of paper with an item you want to sell and your phone number, or the contact details where people can buy it. Then stick one sheet under the windscreen wiper of 100 …
Facebook insiders have revealed exclusively to me that later today they will be announcing a new language which is set to revolutionise the web. At the moment the web is mostly in English, with other sites in Japanese, Chinese, and a multitude of European languages. The real difficulty is that …
Readers of The Times online are going to have to dig into their piggy banks come June; The Times and The Sunday Times are to start charging for access to their websites. You will need to pay £1 a day or get it discounted to £2 a week. If you …
How annoyed are you when you go into a bookshop and see a book entitled “Email for the elderly” or “Windows 7 for Seniors”? There is a plethora of books out now all targeting a group of people aged 50 and over all variously described as “senior” or “elderly” or …
Millions of website users found themselves disappointed yesterday when one of their favourite sites failed to work, simply because a cooling system went wrong at the server rendering the site useless. But the cooling failure made international headline news because the site in question was Wikipedia. Like it or loathe …