Blogging is not enough

Silence covered the room as the question was asked, but slowly one man at the back raised his hand to answer. “Ah good,” I said, “someone here has been blogging in their business. Tell us your story please.” The middle-aged, balding chap rose to his feet and stumbled out just …

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Improve your website with teamwork

John Witherow is hard at work today, but luckily most of his work will be done by other people – his team. For John is the long-standing Editor of The Sunday Times and will be beavering away today so that we can get the paper in the morning. Luckily, he …

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Think social, not company

Decision makers in small businesses are much more likely to look for information about your company in social networking sites, than on your own website or blog. That’s the significant conclusion you can draw from the Business.com study of how you can engage small business decision makers through social media. …

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Just when you thought the BBC understood the Internet…

Mark Thompson, the Director General of the BBC, will doubtless have several nasty things said about him today. In the pubs down the road from TV Centre in Shepherd’s Bush, disgruntled staff will be slagging him off, no doubt. Newspapers tomorrow will be full of vitriol poured out against him. …

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You should prepare now for the multimedia future

Children up and down the country had to be cuddled to sleep last Wednesday night as they learned that their local cinema would not be showing Alice in Wonderland, the new Disney movie directed by Tim Burton and starring Johnny Depp. The Odeon chain of cinemas had thrown its toys …

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Your online self could help you in the real world

James Cameron may have created the world’s most successful movie with Avatar, but the merging of a real person with their “other world” fake, may not be as far fetched as it sounds. The notion in the film that a personality could exist in two different individuals – one real, …

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You could be focusing your efforts on the wrong business competitors

Business owners frequently worry about their competition; that’s understandable. However, sometimes people focus on the wrong competition. After all, consider for a moment who the biggest competitor to, say Vodafone might be. Is it Orange, T-Mobile or, perhaps, O2? Wrong; it’s Twitter. The obvious competitors are the other phone companies, …

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There are three types of internet marketer

If you are a fan of Neurolinguistic Programming (NLP) look away now; you are about to be offended. Good – notice the embedded command? OK, what I’m about to reveal shows that the entire basis of NLP could be false. The evidence that we are either “visual”, “auditory” or “kinaesthetic” …

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Don’t try to grow your online business rapidly

Popstar Cheryl Cole has more in common with Toyota boss Akio Toyoda than she might think. Today, the 26-year-old X Factor judge revealed that her marriage to Chelsea footballer Ashley is on the rocks. At the same time, reports surfaced that the 53-year-old Toyota President admitted that safety problems within …

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Rubbish websites are hugely successful

The website of top author J. K. Rowling is “rubbish”; they are not my words, but those of Joanna Penn, the author and book marketing expert who said so in a recent podcast. In Joanna’s view, the Harry Potter millionaire’s website is not up to much. But, according to Joanna, …

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Email is alive and well on the social web

Reports of the death of email have been grossly exaggerated. For quite some time now, various pundits have been suggesting that email will die quite soon. However, a comprehensive study of email has shown that we love it. Indeed, the very thing that was supposed to kill off email – …

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Altruism is alive and well and living on Twitter

The seemingly shady characters who inhabit the Israeli Secret Service lay accused of stealing the identities of six British citizens as part of a plot to murder a Palestinian militant. If true, that’s not very nice behaviour is it? Tiger Woods is about to break his silence over his serial …

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Technorati is useful to your site

Technorati is a good tool for bloggers. Once you have “claimed” your site by inserting a special code into your website, such as 5TWJWKRBE82K, you’ll find that your blog is found by more and more people. So as an aid to traffic generation, you should not ignore Technorati.

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Search experts create the search problem

Fifteen hundred search engine fanatics are currently gathering in London in the midst of a three-day conference, Search Engine Strategies (SES). As the digital marketing expert, Guy Levine, put it on Twitter they are all in “Geek Heaven”. They are devouring the nitty-gritty of search and how the finest changes …

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