Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Decision makers in small businesses are much more likely to look for information about your company in social networking sites, than on your own website or blog. That’s the significant conclusion you can draw from the Business.com study of how you can engage small business decision makers through social media. …
Mark Thompson, the Director General of the BBC, will doubtless have several nasty things said about him today. In the pubs down the road from TV Centre in Shepherd’s Bush, disgruntled staff will be slagging him off, no doubt. Newspapers tomorrow will be full of vitriol poured out against him. …
Children up and down the country had to be cuddled to sleep last Wednesday night as they learned that their local cinema would not be showing Alice in Wonderland, the new Disney movie directed by Tim Burton and starring Johnny Depp. The Odeon chain of cinemas had thrown its toys …
James Cameron may have created the world’s most successful movie with Avatar, but the merging of a real person with their “other world” fake, may not be as far fetched as it sounds. The notion in the film that a personality could exist in two different individuals – one real, …
Business owners frequently worry about their competition; that’s understandable. However, sometimes people focus on the wrong competition. After all, consider for a moment who the biggest competitor to, say Vodafone might be. Is it Orange, T-Mobile or, perhaps, O2? Wrong; it’s Twitter. The obvious competitors are the other phone companies, …
If you are a fan of Neurolinguistic Programming (NLP) look away now; you are about to be offended. Good – notice the embedded command? OK, what I’m about to reveal shows that the entire basis of NLP could be false. The evidence that we are either “visual”, “auditory” or “kinaesthetic” …
Popstar Cheryl Cole has more in common with Toyota boss Akio Toyoda than she might think. Today, the 26-year-old X Factor judge revealed that her marriage to Chelsea footballer Ashley is on the rocks. At the same time, reports surfaced that the 53-year-old Toyota President admitted that safety problems within …
The website of top author J. K. Rowling is “rubbish”; they are not my words, but those of Joanna Penn, the author and book marketing expert who said so in a recent podcast. In Joanna’s view, the Harry Potter millionaire’s website is not up to much. But, according to Joanna, …
Reports of the death of email have been grossly exaggerated. For quite some time now, various pundits have been suggesting that email will die quite soon. However, a comprehensive study of email has shown that we love it. Indeed, the very thing that was supposed to kill off email – …
The seemingly shady characters who inhabit the Israeli Secret Service lay accused of stealing the identities of six British citizens as part of a plot to murder a Palestinian militant. If true, that’s not very nice behaviour is it? Tiger Woods is about to break his silence over his serial …
Technorati is a good tool for bloggers. Once you have “claimed” your site by inserting a special code into your website, such as 5TWJWKRBE82K, you’ll find that your blog is found by more and more people. So as an aid to traffic generation, you should not ignore Technorati.
Fifteen hundred search engine fanatics are currently gathering in London in the midst of a three-day conference, Search Engine Strategies (SES). As the digital marketing expert, Guy Levine, put it on Twitter they are all in “Geek Heaven”. They are devouring the nitty-gritty of search and how the finest changes …
Hands up if you are using social networking in some way in your business. Mmm…not as many of you as we thought. In fact, it’s hardly any of you. In spite of all the brouhaha over Google Buzz, the fascination with Twitter and the constant media knocking of Facebook, the …
Business blogs depend on an army of people who are tapping away into their keyboards each day in the hope that someone will read their ramblings; much of what is typed is ignored and never gets read beyond a mere handful of loyal fans. Yet these hapless bloggers carry on …
Online shoppers do not base their buying decisions on single factors, such as price or whether or not they like your web design. Instead, much research is showing that buyers are using what might be called an “holistic” approach. In other words they are taking into account a range of …