Blankposter

Internet retailers do not benefit from offline advertising

Outdoor advertising may as well be blank, for all the good it does for online firms Advertising executives are failing their customers it seems. New research shows that people want to find out more about the products and services being advertised, but those pesky ad designers are not helping them …

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Dinnerparty

Social networking fails to reach out to people

These people will make better use of Twitter and Facebook than many of their children Late tonight, all across the UK, groups of people will be getting together for a party to celebrate their, er, Party…! Strange as it may seem, but people do have fun on Election Night to …

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Searchterms

People do not use Google for search

Google is not a search engine – at least it’s not the way many people are using it. True, it can find you things – often unexpected and not always what you wanted. But, the latest information from Hitwise shows that most people are using Google merely as a “shorthand” …

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Rbssign copy

Internet success is more likely when you meet the right people

RBS boss says bankers are paid to much; but that’s because of their brains The boss of RBS has scored a Gordon Brown-like “own goal”. The bank’s Chairman, Sir Philip Hampton, has admitted that city bankers are paid too much – “astonishingly high”, is what he said their salaries were. …

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Brainscan

Brain scans reveal who will help you achieve online success

Looking inside our head provides answers for Internet business owners trying to achieve online success Bankers at Lloyds will be deleriously happy today. They have returned to profit after being in the doldrums; and that means – you guessed it – bonuses….! Whoopee…! Here come the rich times again for …

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Drwhotrail

Do not annoy your loyal website fans

Fans of the hit TV series Dr Who are annoyed; no, they are furious. For two days the most popular story on the BBC News website has been about the anger of Dr Who fans who were annoyed by an on-screen trail for a Graham Norton programme. Like many TV …

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Friendsatwork

Social networks could harm your productivity

Friends at work are important to your productivity Friends are hugely important to you in the workplace. Research has consistently demonstrated that when you have friends at work, you perform better. If you go to work and don’t have any friends who work with you, or if you don’t really …

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Facebook

Advertising industry battles to prove it is useful to Facebook

Facebook faces financial conundrum Most Facebook users simply don’t see the advertising the site serves up to them. That’s a conclusion you can draw from a new study on “social advertising” – the fancy name given to placing an advert on a website…! Indeed, anyone running even the smallest business …

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Romance

Make people think of sex and boost your marketing

Romantic or sexual imagery on your website can change the way your visitors think Do you remember those dreadful adverts that used to appear many years ago in newspaper columns and classified listings? They said things like: “SEX: Now that I’ve got your attention here’s our latest set of spanners …

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Childsplay

Two factors stop people engaging with your website

If you go to the polling station to cast your vote in a couple of weeks, the chances are that your next door neighbour won’t be doing the same. Around 40% of people don’t bother to vote in UK General Elections. Many people think they are registered to vote, when …

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Schmidt copy

Google makes more money and you are paying for it

Eric Schmidt, the Chief Executive Officer of Google disappointed investors yesterday as the company announced a dramatic rise in income. In the past three months, Google’s revenues have risen by a whopping 23% compared with the same period last year. But it wasn’t the CEO who announced it. In an …

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