Study of political bloggers proves businesses should blog

Political bloggers are a happy bunch of people. At long last the Internet gives them a means of venting their spleen. Beforehand, they could only moan to their mates down the pub. Now, thanks to blogging software, they can get their ideas to a wider audience. Some, like Guido Fawkes, …

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Google Buzz will be a failure

In a blaze of headlines Google has launched Buzz, its much-hyped “status” application. Let us set aside, for the moment, that Yahoo also has a service called Buzz and consider what the Google service is all about. It is no more than an “integrator”. And it is only doing that …

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Happy online customers are more likely to help your business

Customers can either help you or hinder you. They can, for instance, let other people know about how wonderful you are, merely because they want to do that. On the other hand they can write negative reviews or blog posts saying how appalling your customer service has become. Clearly you …

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Three types of people who should give up Twitter

Throughout the world there are people sitting right at this moment, scratching their heads and wondering “Should I use Twitter?”. Every day people ponder over joining up with Twitter; yet each day people stop using Twitter as well. There is a never ending revolving door of people joining and then …

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Teens give up blogging? No, they don’t

Teenagers are losing interest in blogging, according to the Pew Internet & American Life Project. Media coverage of the report – released yesterday – suggests that teens are more interested in short items, such as texting, status updates and so on. However, like much of the discussion about blogging we …

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Apple’s iPad proves being number one is a waste of time

As predicted, Apple’s Steve Jobs yesterday proudly announced the company’s latest invention, the iPad. Whether or not you think this is a great idea, whether or not you want one and whether or not you think it’s going to be too expensive, there is little doubt that Apple will eventually …

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Choose your online friends with care

Friends are important; they support you, listen to you, laugh at your jokes and have fun with you. Online they share information with you, point you in the right direction to useful material and support you with their feedback. There is little doubt that both online and offline friends are …

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People won’t argue about your prices if they like you

Partners at Goldman Sachs are going to have to “make do” with just £1m for the past year. Their pay has been capped at this seven-figure sum, reducing their take-home income by almost two-thirds. That’s a big hit for a multi-millionaire. But compared with David Beckham, who’ll earn an estimated …

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Website analytics are confusing

People access your website through a variety of means. They might read your material directly on the site itself. Or they may get an RSS feed of your articles. Perhaps, they even receive your information via email. Your content might appear in other people’s sites who load up your RSS …

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Online shops need different approach

Shoppers are never the same; anyone involved in retail knows that everyone is different. What appeals to one person, does not attract another. What some people see as a bargain, others find too expensive. What some people buy every week, others only get occasionally. It never ceases to amaze shop …

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