How to make sure your prices sound right

How do your prices sound to you? OK? When we read a price on a website, or in a brochure or magazine, your brain turns what it sees into sounds; it’s part of the way we read. You may well be “hearing” some of the words you are reading right …

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What is the best blogging software to use?

Bloggers often worry as to whether or not they are using the best blogging software. You can see the question raised endlessly in places like LinkedIn and other social networks, including Twitter. People who are new to blogging also wonder which is the best system to use. So, they may …

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Haiti earthquake exposes Twitter chasm

At long last the poor people of Haiti are receiving international aid. It’s taken almost a week for a significant response. Indeed, the UK Government initially promised aid which was about half the salary they agreed to pay the boss of the Royal Bank of Scotland. Millions of disadvantaged people …

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Liverpool woes reflect your search engine problems

Rafael Benitez has apologised to the fans at Liverpool Football Club for the current poor performance of the team. They are 7th in the Premier League and apparently that’s not good enough. To make matters worse they were beaten this week by Reading – who are near the bottom of …

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It’s the real thing…Coke says so…!

Remember that 1970s advert for Coca-Cola, with youngsters on a hillside singing “I’d like to buy the world a Coke”? (See video below for a reminder.) OK, I’m showing my age, but yes, I remember it…! It was an iconic advert that actually lived on for many years afterwards. Advertising …

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How often should you post on social networks?

Who is your best friend? Is it someone who you see fairly frequently or someone who you only bump into once in a blue moon? Whose opinion do you value most in your circle of friends? The person who you know well? Or the person who you have hardly any …

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Why we need to re-think URL shortening

Everywhere you look these days online there are “shortened URLs“. This is when a long and complicated website address such as “https://www.grahamjones.co.uk/2009/blog/useful-tools/how-to-remember-everything-you-want-to-online.html” can become . There is a real need for such shortening services on the Internet because you might need to add a web site address to a Tweet …

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One step to more readers for your blog

How many steps do you need for success with your blog? Take a quick look around the web and you’ll be told its anything from 3 to 21 steps. You’ll find advice that tells you if you have a blog post called “Seven Steps to…” you’ll attract readers, all based …

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Government-backed study misses the point – again..!

Teenagers in the UK these days are amongst the best educated children anywhere in the world. Exam results continue to rise, showing that the current teenage generation is also the cleverest we have had – ever – in Britain. True, you can argue with the exam system and suggest it …

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What your online business can learn from the snow heroes

All across the UK people are becoming “snow heroes”. Stories of bravery and amazing support are filling our newspapers. Indeed the newspapers themselves are taking part in the snow hero lark. Politicians are not to be out-done of course, singing their praises for snow heroes. And websites are even making …

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Double planning will really boost your website

Millions of people are trapped in their homes at the moment thanks to the ice and snow. We might all moan about the country grinding to a halt, but unlike Canada or Norway, which experiences worse than this every year, it surely is not worthwhile investing in the equipment and …

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Email marketing is vital to your business success

Here’s a test you can conduct today in your local High Street. Grab a clipboard and ask 100 people whether they have heard of “email”. Ask them also if they have heard of “RSS”. Then ask them another question: ask which of these two communication systems they have ever used. …

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Forget website graphics – concentrate on words

Neuroscientists in Scotland have made a surprising discovery about graphics; they do not say a thousand words. In fact, the words appear to say more than the pictures ever can. What the Edinburgh scientists did was compare the decisions made by medical teams based on the “end of bed” charts. …

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How to stick to your online resolutions

When do you think your New Year’s resolutions will become a distant memory? By the end of January? Before Easter? For most people, resolutions fail to stick. We make all sorts of promises to ourselves at the beginning of each year and then fail to keep them. Then next year, …

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