Email marketing is vital to your business success

Here’s a test you can conduct today in your local High Street. Grab a clipboard and ask 100 people whether they have heard of “email”. Ask them also if they have heard of “RSS”. Then ask them another question: ask which of these two communication systems they have ever used. …

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Forget website graphics – concentrate on words

Neuroscientists in Scotland have made a surprising discovery about graphics; they do not say a thousand words. In fact, the words appear to say more than the pictures ever can. What the Edinburgh scientists did was compare the decisions made by medical teams based on the “end of bed” charts. …

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How to stick to your online resolutions

When do you think your New Year’s resolutions will become a distant memory? By the end of January? Before Easter? For most people, resolutions fail to stick. We make all sorts of promises to ourselves at the beginning of each year and then fail to keep them. Then next year, …

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Happy New Year

Happy New Year; have a great 2010. Thank you so much for supporting me over the past year and reading my blog – it is much appreciated. In 2010 I have plans to expand the service I provide and to write more practical articles to help you enhance your online …

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Social networking is a waste of time

Small business owners believe social media usage is a complete waste of time. That’s the conclusion from a study completed by Ad-Ology, a marketing research organisation. For each question asked, over half of the 1,000 respondents said that social media was “not beneficial”. And in some surprising data, the research …

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Happy Christmas, Happy Holiday

Whether it’s Christmas to you, or just a seasonal holiday, I’d like to wish you the very best for you and your family – and thank you for being a loyal reader. We are coming towards the end of the first decade of the 21st Century and we are ending …

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Plan for the long term and your website will be much better

Psychologists at Kansas State University have shown that if you look to the longer term future you tend to make more positive decisions. They looked at the example of healthcare decision-making and demonstrated that if people were able to look at a large, long-term reward, rather than short-term gain, they …

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You can’t afford not to Tweet now

Most business people do not use Twitter; they can’t see the point. But, shortly into the New Year, the point is going to hit them sharply between the eyes thanks to two business deals that Twitter has just signed with Google and Microsoft. If you are not using Twitter in …

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Why you should start your blog this Christmas

What are you doing this Christmas holiday season? Stuffing the turkey and then stuffing yourself? Slumping in front of endless hours of television “specials”? Getting stuck in hours of traffic jams in the snow as you travel to relatives to have an argument? Get your blog started this Christmas Christmas …

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Most social networking users prefer being face-to-face

Even people who are avid users of social networking sites prefer to be face-to-face. According to a study by the audience analysis company Crowd Science, 92% of social networkers prefer face-to-face communication. Interestingly, though, a significant slice of people prefer social networking communication to the telephone.   We would rather …

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Twitter study proves your website needs to be entertaining

Entertainers top the charts on a study of Twitter influence. According to the phone manufacturer, INQ, the most influential people on Twitter are mostly entertainers and celebrity sports people. Fourteen of the Top 20 influencers are entertainers and well-known sporting legends. There are only two business people in the list …

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Online customers are highly sensitive to your prices

How much are your customers willing to pay for what you sell? Getting the price right is notoriously difficult – especially online thanks to a plethora of price comparison sites. However, new research from Korea (where Internet usage is amongst the highest in the world) suggests that companies should not …

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Would Simon Cowell say your website has the X Factor?

Simon Cowell is, of course, the real winner of The X Factor in spite of the deserved win last night of 18-year-old Joe McElderry.  Even though Joe has been awarded a £1m prize contract, Simon Cowell’s company, Syco, is likely to make much, much more. Whatever you might think about Mr …

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