Small business websites fail to focus

Owners of small businesses have one thing in common – they are focused entirely on their business. It’s their “baby” and they nurture it, care for it and are keen to ensure it develops well – just like any good parent. But therein lies the problem for small business owners; …

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Not everyone online likes social networking

Some people don’t like social activity. Strange as it may seem – we are social creatures at heart – some individuals shun all forms of social activity. It’s not because they are hermits or strange, but because their personality makes them avoid any kind of intimacy. They don’t mind taking …

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Use your pen for your blog, not the keyboard

Bloggers, by their very nature, are sat in front of their computer typing away. However, new research from the University of Washingston suggests that if blog writers were to use their pen, instead of the keyboard, their writing would improve. It appears that we use different brain processes when we …

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Boost your health by taking part in Facebook

Facebook users could well end up being amongst the healthiest people on the planet. Indeed, if you don’t use social networks you may face an unhealthy future. Far from online social networks causing us problems, they may well end up being the technology which saves us all from fat-induced ill-health. …

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Techno addicts don’t exist

Researchers at the highly respected Cranfield School of Management have today published a report called “Techno Addicts” which claims that “technology addiction” is having a disruptive effect on school learning, leading to a widespread acceptance of plagiarism and six out of ten pupils admitting to being addicted to the Internet. …

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Take more time online to increase chances of success

Liverpool footballer, Steven Gerrard, missed a penalty in 2006 when playing for England in the World Cup – and, according to new research, that miss could have been down to timing. The Norwegian School of Sports Sciences has discovered a possible link between the time taken to kick a penalty …

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Companies neglect obvious email sales opportunities

Here’s a quick task for you: go through your inbox and find some emails from the employees of companies you are in contact with. They may be messages from technical support people, or perhaps receipts from the accounts department, maybe something from an executive or two. Now take a close …

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Social networks should reward you for good behaviour

Social networkers often find they are in breach of “rules”. Last week, for instance, players in the US Open Tennis championships were warned against using Twitter. They are not alone, the National Football League in the USA has banned the use of Twitter in some circumstances. And social networks themselves …

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War declared today – but the internet will save us

Seventy years ago today the British Prime Minister, Neville Chamberlain, declared war on Germany at 11.15am in an address to the nation on the radio. It was the first such public declaration of war, but not the last. George Bush declared his “war on terror” on 21st September 2001, live …

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Multitasking will not help your website visitors

Is multitasking really a good thing? Ask a woman and she’ll tell you that females are brilliant at it, while men are, well, just rubbish at doing more than one thing at a time. Ask someone aged less than 25, male or female, and they’ll tell you they are also …

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Local content will increase your website traffic

Your website readers are loyal to their locality. Provide them with something that’s relevent to their part of the world and they will lap it up. New research from communications experts at the University of Missouri shows that when we read something that is truly local, our brain commits more …

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Online advertising industry continues to delude itself

Advertising executives appear to be determined to prove that their industry really is worth it. Take a look at the latest whizzer idea from Eyeblaster – “dwell rates“. Apparently, we “dwell” on online advertising considerably more than we click through. According to the research, on average, we are 25 times …

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SEO is so amazingly believable it could be bunkum

Raise your hands brothers and sisters if you believe. Say “I believe”…again, say “I believe”…one more time brothers and sisters…say “I believe – I believe in the greatness that is SEO”. For many people who are running an online business, search engine optimization (SEO) has taken on almost religious levels …

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Training is vital to achieve your internet goals

For the second time in a week, Usain Bolt has stunned us all with another amazing, world record performance. Yet, anyone in the know in the world of athletics could have predicted this five years ago when Bolt was doing so well in the junior competitions in Jamaica. Indeed, all …

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Social networking at work might signal unhappiness

American social scientists have been spying on mobile phone users to find out exactly what they are doing. It’s all part of an ongoing international research project in the USA, Finland and Kenya which has shown that we tend to prefer to network with people close to us. In spite …

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