Internet Psychologist
The latest articles from Internet Psychologist and Business Academic, Graham Jones
Bankers are set to receive bonuses of £4bn, less than a year after the world banking crisis which saw them saved by the taxpayers. Angry? Meanwhile, Barclays Bank is sitting pretty on a half-year profit of £3bn. Envious? Meanwhile, outside the banking sector, Firefox reported its one billionth download this …
Computer geeks love data. Analysing every last dot and comma of the numbers really excites these people; they want to know why they get such results and love to experiment to see if changes can be made. We need such individuals; without them the improvements we see every day on …
Heya dude. U r so coooool. I gonna check u out rite now. Whoops…..sorry….I somehow seemed to slip into another personality for a while. But that’s the problem with many people on social networks and many websites; the owners try to pretend to be modern, hip, cool, by using the …
Microsoft boss Steve Balmer announced today something that he believes is “the foundation for a new era of Internet innovation”. We shall have to wait and see if the new tie-up between Microsoft and Yahoo does achieve such a stunning result; but what has happened today is an indication of …
Why is education important? That’s a nice philosophical question that sociologists often answer by saying it provides an opportunity for a child’s parents to go to work. But if you focus on education you will get tons of website traffic. The reason? Apart from just “passing time”, education is the …
Worried people overwhelmed the UK’s Swine Flu website with a massive 9m people visiting in the first hour. The site was getting over 2,000 visitors per second at one point. Now, wouldn’t you like that kind of traffic? Whatever you think about the way the Government has handled the Swine …
Twitter and Facebook users hold tremendous power over the rest of us – if only they knew it…! Within social networks like these, there lies a range of tools that help establish psychological “authority” which is one of the most powerful means of persuasion known. Indeed, used wisely, Twitter and …
The more your customers feel connected to you, the more likely they are to buy from you. That, of course, is why many businesses strive for “brand loyalty” or why they try to personalise their services as much as possible. However, new research suggests you need to go much deeper …
Blogging Writer’s Block is one of the main reasons why so many people give up blogging. Most blogs get started with a series of enthusiastic posts, only to find that the passion dwindles as the pressure to write something – anything – takes over.
Was the moon landing fake? The fake moon landing theory has been with us for 40 years and its enduring nature shows why there is also so much mythology about search engine optimisation. Both are rooted in the same psychological principle which could be helping damage your web presence. If …
Email marketing is a waste of almost everyone’s time. You spend a considerable part of your day handling email marketing messages. You either read them and then ignore them, or delete them or file them – but whatever you do, several hours of your working week are spent handling email …
Your brain is immense and is capable of some fantastic things. It starts working a long time before you are even born and only stops working, it seems, when you want to recall a vital piece of information – usually, embarrassingly, in front of other people. Luckily, though, the Internet …
What happens during a recession? Well, stock markets go down, interest rates collapse, jobs are cut, inflation falls and governments run around like headless chickens blaming everyone else but themselves. But this recession is unique; it’s the first recession where so much of the economy is dependent upon the Internet. …
What exactly is a blog? Every year around 30,000 people type that very question into Google. No doubt millions of other people ask the same question mentally, but aren’t that bothered to find out. Yet for businesses it’s an important question they rarely seem to answer. Have you decided what …
Web site visitors can be enticed away from their world and taken into the place you want them to inhabit – if you think about what you are doing with your web pages. Everyone who visits your site is in a different emotional state, has their mind on other things …