Take more time online to increase chances of success

Liverpool footballer, Steven Gerrard, missed a penalty in 2006 when playing for England in the World Cup – and, according to new research, that miss could have been down to timing. The Norwegian School of Sports Sciences has discovered a possible link between the time taken to kick a penalty …

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Companies neglect obvious email sales opportunities

Here’s a quick task for you: go through your inbox and find some emails from the employees of companies you are in contact with. They may be messages from technical support people, or perhaps receipts from the accounts department, maybe something from an executive or two. Now take a close …

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Social networks should reward you for good behaviour

Social networkers often find they are in breach of “rules”. Last week, for instance, players in the US Open Tennis championships were warned against using Twitter. They are not alone, the National Football League in the USA has banned the use of Twitter in some circumstances. And social networks themselves …

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War declared today – but the internet will save us

Seventy years ago today the British Prime Minister, Neville Chamberlain, declared war on Germany at 11.15am in an address to the nation on the radio. It was the first such public declaration of war, but not the last. George Bush declared his “war on terror” on 21st September 2001, live …

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Multitasking will not help your website visitors

Is multitasking really a good thing? Ask a woman and she’ll tell you that females are brilliant at it, while men are, well, just rubbish at doing more than one thing at a time. Ask someone aged less than 25, male or female, and they’ll tell you they are also …

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Local content will increase your website traffic

Your website readers are loyal to their locality. Provide them with something that’s relevent to their part of the world and they will lap it up. New research from communications experts at the University of Missouri shows that when we read something that is truly local, our brain commits more …

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Online advertising industry continues to delude itself

Advertising executives appear to be determined to prove that their industry really is worth it. Take a look at the latest whizzer idea from Eyeblaster – “dwell rates“. Apparently, we “dwell” on online advertising considerably more than we click through. According to the research, on average, we are 25 times …

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SEO is so amazingly believable it could be bunkum

Raise your hands brothers and sisters if you believe. Say “I believe”…again, say “I believe”…one more time brothers and sisters…say “I believe – I believe in the greatness that is SEO”. For many people who are running an online business, search engine optimization (SEO) has taken on almost religious levels …

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Training is vital to achieve your internet goals

For the second time in a week, Usain Bolt has stunned us all with another amazing, world record performance. Yet, anyone in the know in the world of athletics could have predicted this five years ago when Bolt was doing so well in the junior competitions in Jamaica. Indeed, all …

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Social networking at work might signal unhappiness

American social scientists have been spying on mobile phone users to find out exactly what they are doing. It’s all part of an ongoing international research project in the USA, Finland and Kenya which has shown that we tend to prefer to network with people close to us. In spite …

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Google proves advertising is a worthless activity

Google’s Chief Economist, Hal Varian, has put the proverbial cat amongst the pigeons this week by announcing that it doesn’t matter which position your AdWords advert turns up in – the conversion rate stays pretty much the same. In other words, all the effort to get the copy right, to …

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Blogging dramatically increases website traffic

Blogging is good for your business. A new study from Hubspot shows that companies that are blogging get more visitors than businesses which do not write a regular blog. Indeed, the analysis of data from more than 1,500 businesses reveals that firms which have blogs get 55% more traffic than …

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Usain Bolt is slow, so slow, on the Internet

Usain Bolt is a legend in his own lifetime; an amazing World Record time of 9.58 seconds for 100m – that’s over 23mph…! And if you watched this feat of athletic supremacy from the World Athletics Championships in Berlin you can’t help to have noticed that it was over almost …

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Twitter has been hijacked, which is good and bad

Twitter users have forced the owners of the popular website to change direction. The users have effectively hijacked the site and led to a visible change in what Twitter is about. When Twitter was launched it asked “What are you doing?”. But the front page now says “Share and discover …

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Left handed people might not like your web site

Left handed people are celebrating today because it is International Left Handers Day. But new research suggests that left-handed people could view your web site entirely differently to someone who is right-handed. And the findings could have important implications for the finances of Google. Left handed or right handed? They …

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