Shout loudest and you will be heard on the internet

Guy Kawasaki is an American venture capitalist who knows a thing or two about the world of technology. As a former Apple employee he has been involved with Silicon Valley businesses for over 25 years. He is an adviser to several leading technology companies and is a prolific writer, blogger …

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Affiliate marketing is a waste of time

Rosalind Gardner is an Internet legend. She has been making money – serious money – for almost ten years now, all based on selling other people’s products. Ros is one of the world’s leading “affiliate marketers” and there is little doubt she knows her stuff; she banks over $50,000 a …

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A ping a day keeps the internet doctor away

Stressed out business owners are struggling these days to cope with the modern commercial world. A report published this month on stress, shows that the recession is having a clear impact on the levels of stress. And the Internet is making it all worse. Using Ping.fm to organise your online …

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How to avoid the viral marketing bug

Marketers are a happy bunch of people, especially when they are slapping each other on the back for “fantastic campaigns” or dreaming up creative ideas. No doubt at next Monday’s Marketing Society Awards in London, there will be an excessive use of the words “brilliant”, “fantastic” and “amazing”. Going down …

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How to make blogging easy

Bloggers in business settings frequently give up writing their blogs fairly promptly after that first flush of enthusiasm is waning. Indeed, most blogs are set up, contributed to occasionally and then left to wither and fade away. But it need not be like this. You need to plan your blog …

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Susan Boyle talent and your web site

Susan Boyle is now in The Priory, a private clinic renowned for treating celebrities with mental health issues, following reported exhaustion after appearing in the Britain’s Got Talent final on Saturday night. Clearly it has been a traumatic few weeks for her. But the issue that few people are prepared …

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How to ensure your web site makes money from offline marketing

Newspaper readers are often enticed by advertising offers which give them savings – “half price”, “two for one” and so on. Many advertisers now add their web site details to the advert. But they may as well not bother. Take adverts in yesterday’s “The Times”. Tesco was advertising “Joint Savings” …

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Half your online contacts will disappear

The people you knew online seven years ago are a different bunch to the group you now spend most of your time with. That’s the conclusion from an interesting research study conducted in Holland which showed that you lose about half your contacts from your social network every seven years. …

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Social network users want bosses to ignore them

People who use social networks are set for a major disagreement with their bosses at work. Research published by eMarketer shows that most people reckon their employers should keep their hands off social networking activities. It’s obvious that people are making a mental distinction between work and social networking – …

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Blogging is doing you more harm than good

Bloggers the world over are sitting in front of their computers at this very moment trying to write something. As you read this, someone, somewhere else in the world is struggling to write something. Why? Because someone, somewhere has told them that blogging is good for them.   Stuck for …

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Free of charge is the future for online business

People will not pay for the services you provide online. That’s the stark conclusion you could draw from a new survey which looked at whether or not people would subscribe to popular Internet services, such as YouTube, Wikipedia or the BBC iPlayer. The survey found that the vast majority of …

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Walk tall for more money online

Your height could determine how much money you make online. That’s the strange conclusion you can make from new research just published in Australia. The study shows that the taller you are, the more money you earn. Your height determines your income This is not that surprising. Political researchers have …

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How to be liked online

People buy things from people they like. For years, sales directors have been able to tell us that their biggest sales come from the sales staff who are the most likeable. And you know from your own experience that if you liked the sales person you were dealing with, you …

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